Category: Search Engine Optimisation
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Shemas Eivers – Blogs and search engine optimisation (SEO)
Shemas Eivers is the MD of Client Solutions and he was at a meeting I also attended recently. Shemas was asking about tools for SEO and when I replied that blogs are the most powerful tool I know of for increasing SEO, Shemas didn’t seem to believe me. Fair enough. Shemas this post is for…
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Don't optimize article titles for search engines alone
There’s an article in today’s New York Times which claims that journalists are now writing their article headlines with search engines, not human readers, in mind! The search-engine “bots” that crawl the Web are increasingly influential, delivering 30 percent or more of the traffic on some newspaper, magazine or television news Web sites. And traffic…
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Organic SEO Wiki
Kudos to Michele for pointing out the Organic SEO Wiki – the “organic” refers to the manual type of page optimisation, as opposed to automatic submittal and page alteration. Everything on the site can be implemented by one person, rather than having to hire a firm and pay big bucks for them to do the…
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Business blogging "brings the most marketing and sales returns"
Business blogging more than pays for itself according to a study carried out by Backbone Media – a Boston based company specialising in integrated search engine marketing and website design strategies for Business to Business companies. The survey includes case studies of blogs run by IBM, Microsoft, Maytag, iUpload, and Macromedia. The study, available online…
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Boost Search Engine Optimisation (SEO) using Permalinks
Permalinks are a feature of most blogging applications – they are are the permanent URLs to your individual weblog posts, categories and other lists of weblog postings. For instance, the Permalink for the listing of all the posts I have written in the Search Engine Optimisation category is: tomrafteryit.net/category/search-engine-optimisation/ In WordPress, you can control how…
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WordPress Categories, Technorati Tags and Search Engine Optimisation
Technorati is a search engine which automatically receives a notification from weblogs as soon as they are updated. Technorati Tags are a way of classifying blog posts – you can add tags to your blog posts by adding a rel=”tag” to tag links in your posts – however this method is cumbersome and prone to…
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Search Engine Optimisation – Step 3. Keyword and Keyphrase research
Keyword Research is by far the most important aspect in any Search Engine Optimisation initiative. Keyword Phrase Research is a process of selecting the “optimumâ€? keyword phrases that will bring relevant visitors to your site. Even if you achieve high search engine rankings, you may not get relevant traffic if you select the wrong keywords…
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Effectively marketing business blogs
You can significantly mitigate the costs of marketing your blog with some careful (ethical) SEO (search engine optimisation) tactics. Primary among these is to have a blog which is web standards compliant. Search engines love standards compliance – to this end, WordPress is a great blogging tool as it is standards complaint out-of-the-box. Having said…