Category: Search Engine Optimisation
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Would you support an SEO-spam company?
I was asked this question on a mailing list I’m on by a poster there in relation to the current WordPress hosting spam story which is doing the rounds. This was my response: I would never support an SEO-spam company. In this case however, there are a number of caveats. First off, WordPress is not…
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Search Engine Optimisation – Step 2. Benchmarking
The second step in a Search Engine Optimisation project is to get some metrics on the state of the site before the Optimisation project proper commences. If you missed the first step in this Search Engine Optimisation project, you can see it here. To achieve this we will first need to carry out a benchmarking…
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Search Engine Optimisation – Step 1. Identification of Aims
Successful Search Engine Optimisation is all about ensuring that the relevant content is delivered to those who search for it. Therefore, the first step in any Search Engine Optimisation project is to clearly identify the aims of the site – what information are you hoping to impart and who will that be of interest to?…
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Why is Search Engine Optimisation important?
It is estimated that 90% of all online traffic is achieved through the various search engines. If your Web site doesn’t have a page appearing in the top 10 search engine result positions (SERPs), the chances of someone clicking on your listing, and actually visiting your site, are low. If you’re not in the top…
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Search Engine Optimisation defined
Search Engine Optimisation is a term that has been widely used (and much abused) over the past number of years. I have recently undertaken a couple of Search Engine Optimisation related projects so I first had to define what exactly do I mean by Search Engine optimisation? I would define Search Engine Optimisation as the…