There’s an article in today’s New York Times which claims that journalists are now writing their article headlines with search engines, not human readers, in mind!
The search-engine “bots” that crawl the Web are increasingly influential, delivering 30 percent or more of the traffic on some newspaper, magazine or television news Web sites. And traffic means readers and advertisers, at a time when the mainstream media is desperately trying to make a living on the Web.
This is sounds like a really bad idea in my humble opinion – sure you need to bear search engines in mind when writing articles and titles but don’t let them dictate your post titles to you completely. Why? Sure you need to be listed in search engine results – but you also need a human reader of the results to click on your link. If your title is a really boring title designed solely to attract search engines, no-one will click through to read the article and your search engine optimisation is in vain.