The secret to following lots of people on Twitter

Tom Raftery Twitter profile Feb 14 2011

Twitter is a fantastic tool for disseminating information, and the obvious corollary of that is that Twitter is a superb app for consuming information as well – depending on how you use it.

What is the best way to make sure you get the most information out of Twitter? Follow lots of relevant, interesting people!

It sounds obvious (if you aren’t following people, you won’t see their posts) but I see lots of people on Twitter who are following 100 people or less. Many of those 100 will be friends and family, others will be infrequent posters so out of 100 accounts, you are lucky if 20 are regular sources of good information.

Now, what if you increase the number of people you follow to 200? Or 2,000 (I’m currently following 2778)? Well then, the number of friends/family type accounts you’re following is unlikely to increase proportionally, so as long as you chose the people to follow wisely, you will vastly increase the amount of interesting news you will be receiving from Twitter.

Now, I often hear people say they have difficulty keeping up with the number of people they are following and asking me how I follow over 2,000. The simple answer is I don’t try to keep up with all the people I follow! I dip in and out of Twitter and if the people I follow happen to post, I will likely see the post. If they post when I am not looking at Twitter, I probably won’t see their post.

And that’s fine.

The major limiting factor in trying to follow more people on Twitter is obsessively attempting to catch every tweet. Let go. Learn to live in the now and more than likely if you do miss an important tweet, it will be re-tweeted anyway.

Of course, a flipside to this is that you shouldn’t follow people simply to increase the number of people you are following. Only follow people who will bring you useful/interesting information – otherwise you are reducing the signal-to-noise ratio and similarly if you realise that someone you followed is not bringing you any value, don’t hesitate to unfollow them.

So, how do you find interesting people to follow on Twitter? That’s a topic for another blog post – stay tuned!

You should follow me on Twitter here

8 thoughts on “The secret to following lots of people on Twitter”

  1. Sigh, no contact data here… Anyway, check your server, it is hacked.
    the hacker installed the common vulnerability scripts, our logs are full of break in
    attempts from your IP.

  2. Nice post Tom! I follow a similar number to you and tend to do the same thing with the dipping in and out. Trying to keep up with everyone all the time (even if you only follow a couple of hundred) can do your head in!

    BTW – you should follow me too: @propagandahouse


  3. Great post Tom! I monitor the Twitter account for my company and find that it helps to make lists. I have one just for industry influencers so I can monitor their tweets more closely instead of always having to sift through all 500 people we follow. I guess it all depends on your industry and if you are using Twitter for personal or professional use.

  4. I think it all depends on what you’re using Twitter for. If it’s networking–albeit professional or personal–then sure, you want to follow as many relevant folks as is valuable to you. However, some people just use it to keep up with family and friends, so their Follower count/people they Follow doesn’t really matter that much.

  5. I love your comments about dipping in and out of twitter. It’s really a great feeling to know that you don’t have to keep up with every single tweet that’s posted.

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