Too much of the discussion on social media (blogs/podcasts, wikis, etc.) in the enterprise revolves around outward facing tools and not enough mention is made of the advantages of using these tools internally.
I met an Enterprise Ireland rep yesterday and his take on business blogs was that they were for client communications. And that is one powerful use of them.
However, social media can be as powerful, if not moreso, when used on the company Intranet.
If you have a dispersed workforce (either geographically or spatially within a large building) blogs serve as a powerful tool for sharing stories (knowledge).
Facilities managers, for example, can share stories of how a particular aircon configuration saves them a ton on energy costs. This can be quickly seen and emulated by other facilities managers within an organisation. Similarly for all other job roles within a company.
This ensures employees showcase their expertise and helps them become an authority on a particular function within their company.
Blogs are also very powerful for building personal networks and communities of like-minded individuals and the discussions which arise out of these raises the company’s IQ.
Similarly for podcasting internally. Internal podcasts are a fantastic way of sharing knowledge (war stories), for demonstrating expertise,Â and for bringing people together.
Finally, internal podcasts and blogs are a nice easy way for companies to dip their toes into the Web 2.0 waters before they go down the public-facing route.