Regular readers here will be aware that I bang on about customer service on this blog from time to time (occasionally to my cost)!
For that reason, I was delighted to read Joel Spolsky’s comprehensive post on Remarkable Customer Service this morning.
Everyone in business needs to read this post.
Some quotes from it:
Most peopleâ€™s experience with tech support and customer service comes from airlines, telephone companies, cable companies, and ISPs, all of whom provide generally awful customer service. Itâ€™s so bad you donâ€™t even bother calling any more, do you?… when someone does call, look at it as a great opportunity to create fanatically devoted customer, one who will prattle on and on about what a great job you did.
Itâ€™s completely natural to have trouble saying â€œItâ€™s my fault.â€ Thatâ€™s human. But those three words are going to make your angry customers much happier. So youâ€™re going to have to say them. And youâ€™re going to have to sound like you mean it…. You may think that admitting fault is a strict no-no that can get you sued. This is nonsense. The way to avoid getting sued is not to have people who are mad at you. The best way to do this is to admit fault and fix the damn problem.
There is only one way to survive angry customers emotionally: you have to realize that theyâ€™re not angry at you; theyâ€™re angry at your business, and you just happen to be a convenient representative of that business.
Read the whole post. Adopt Joel’s customer service principles and watch your sales increase.
Having read it I almost wish I were a software developer so I could be one of Joel’s customers for his FogBugz bug tracking system. Almost!