There is a post today on the Hotmail team blog called We Heard You Loud and Clear.
In the post, Richard Sim, Hotmail’s senior product manager says:
As we prepare to launch the final version of our new web mail service, we recognize the importance of ensuring that our 260+ million existing customers come over to the new service smoothly and without confusion. By adopting the name â€œWindows Live Hotmailâ€, we believe weâ€™re bringing together the best of both worlds â€“ new and old
Oh dear God Richard. Hotmail is a piece of crap that should have been updated or killed off years ago and it does nothing for Microsoft except serve as an embarrassment for anyone in Microsoft who is confronted with it in public.
You don’t believe me? Read my post on Hotmail and the 80+ comments by other frustrated Hotmail users on the post.
You don’t believe them, look at your main competition – Yahoo! Mail and Gmail. Check out the feature comparison put together by TechCrunch last night:
Hotmail is slow and it has no features!
Richard, the Hotmail brand is badly tarnished – take the opportunity to kill it now. Quickly and mercifully.
And for God’s sake, surely you can do a better branding job than Windows Live HotMail. Whose idea was that?
Short and snappy it ain’t. But maybe that’s not what you were going for. If not, how about “Windows (almost) Live (but really slow) HotMail (um, sorry about all the problems and lack of features)” instead?
It fits the non-snappy thing you have going on and has the advantage of being truthful. Although, considering Bill Gates’ recent performances, truth doesn’t seem to be top of Microsoft’s current agenda either.
Richard, you guys need to drop the idea of putting Windows Live in front of all your Windows Live offerings. I understand you are going for consistent branding across your Windows Live offerings but if you have poor branding why tarnish all your products with it?
Here’s a thought, how about a snappy name? Everyone else is doing it. HotMail + Live Mail + [pain of using it] = HiveMail!
Or just Live Mail. Drop the Windows and the Hotmail in one go. People would go for that.
Don’t be afraid to drop Hotmail (people don’t love it as much as you seem to think) and companies change their brands all the time. In most cases for the better.