I am a big fan of Chris Anderson’s book The Long Tail (so much so that I recently emailed Chris to ask if there was a pdf copy of the book available for sale ‘cos I am constantly lending my hard copy to people! – there isn’t).
One of the principles of The Long Tail is that, the larger your inventory of goods for sale, the more you will sell, all other things being equal.
In the realm of books or music, for example, the more titles you stock, the more likely you are to make a few extra sales. Even some of the slowest items to move, will move given time. Maybe one a quarter, or one a year, but they will move.
Thinking about this, this morning, I was wondering if those slow sellers could be ‘helped along’.
What if iTunes put a link to the slowest 10 selling tracks in a genre? Would people spend 99c just out of curiosity? It wouldn’t hurt them to try and they might succeed in picking up a couple of extra sales right out at the extreme edge of the Long Tail!