I finally read the Cluetrain Manifesto over the Christmas break. I had dipped in and out of the online version but I treated myself to a paperback copy and read it while offline in Spain. All these things are so much easier for me to digest in dead tree format! Getting old, I know.
Anyhoo, I thought I’d share some of my favourite quotes from the book here on the blog for you.
Here’s the first one, from Chris Locke, one of the four Cluetrain authors, which really resonated with me:
we are not seats or eyeballs or end users or consumers.
we are human beings and our reach exceeds your grasp.
deal with it.