Continuing my quotes from the Cluetrain Manifesto, here is another quote which I love from the 95 Theses:
85. When we have questions we turn to each other for answers. If you didn’t have such a tight rein on “your people” maybe they’d be among the people we’d turn to.
Continuing my quotes from the Cluetrain Manifesto, here is another quote which I love from the 95 Theses:
12. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
I finally read the Cluetrain Manifesto over the Christmas break. I had dipped in and out of the online version but I treated myself to a paperback copy and read it while offline in Spain. All these things are so much easier for me to digest in dead tree format! Getting old, I know.
Anyhoo, I thought I’d share some of my favourite quotes from the book here on the blog for you.
Here’s the first one, from Chris Locke, one of the four Cluetrain authors, which really resonated with me:
we are not seats or eyeballs or end users or consumers.
we are human beings and our reach exceeds your grasp.
deal with it.