Tag: Search Engine Optimisation
-
Search Engine Optimisation – Step 2. Benchmarking
The second step in a Search Engine Optimisation project is to get some metrics on the state of the site before the Optimisation project proper commences. If you missed the first step in this Search Engine Optimisation project, you can see it here. To achieve this we will first need to carry out a benchmarking…
-
Why is Search Engine Optimisation important?
It is estimated that 90% of all online traffic is achieved through the various search engines. If your Web site doesn’t have a page appearing in the top 10 search engine result positions (SERPs), the chances of someone clicking on your listing, and actually visiting your site, are low. If you’re not in the top…