Hello everyone! As the host of the Digital Supply Chain podcast, I’ve been exploring the latest trends and innovations in the world of supply chain management and logistics. Recently, I had the pleasure of speaking with Oscar Morales, the CEO of Sifty, a company that is leading the charge in the use of AI and ML to simplify customs processes for customs brokers and improve efficiency in international trade.
In our conversation, Oscar highlighted the importance of data and the role it plays in the logistics industry. He explained that the more data that is shared about the various variables involved in an import/export transaction, the better the AI systems can become. This is because the more information that is fed into these systems, the better the outcome will be. This is why Sifty is dedicated to curating data automatically to extract the relevant information and provide its customers with actionable insights.
One of the major pain points that customs brokers face is the time-consuming and often complicated process of clearing goods through customs. Sifty is changing this by using AI and ML to automate many of the tasks that were once performed manually. This not only saves time, but it also reduces the risk of errors, making the entire process more efficient and streamlined.
Oscar also discussed the potential of the “digital ecosystem” in the logistics industry and how Sifty is working towards becoming the “operating system of the logistics industry”. By connecting with other participants in the industry and sharing data, Sifty is able to create better products and offer its customers a set of interconnected AI solutions to increase their efficiency.
One of the key takeaways from my conversation with Oscar is that Sifty is all about efficiency. The company produces software to decrease the time spent on certain bottlenecks in the customs process and make it easier for customs brokers. Sifty uses a lot of machine learning and advanced technologies, but it also works with humans, as the human element is critical for the efficiency of the technology to be effective.
Another important point that Oscar made was that there is often a fear surrounding AI and how it may replace jobs in various industries. However, he believes that this is not the case with Sifty. In fact, Sifty needs humans to be successful, as they play a crucial role in ensuring that the technology is used effectively.
In conclusion, the use of AI and ML in the customs process is a game-changer for customs brokers and those involved in international trade. By simplifying the process and reducing the risk of errors, companies can save time and increase efficiency, leading to increased revenue. If you’re a supply chain professional, I highly recommend checking out Sifty and learning more about the incredible work they’re doing in this space. And of course, be sure to listen to the podcast episode with Oscar Morales to hear more about this exciting topic!
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Photo credit Shawn Harquail on Flickr
