Tag: Business blogging
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Business blogging "brings the most marketing and sales returns"
Business blogging more than pays for itself according to a study carried out by Backbone Media – a Boston based company specialising in integrated search engine marketing and website design strategies for Business to Business companies. The survey includes case studies of blogs run by IBM, Microsoft, Maytag, iUpload, and Macromedia. The study, available online…
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Blogging for Business – the review
Last night’s Blogging for Business event was a great success according to all the feedback I have received – this despite a number of setbacks: Richard Delevan rang me to tell me that he had been in a car crash, had missed his train and was going to be late for the event (he was…
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Live reporting of the Blogging for business event?
The Blogging for Business event is taking place in the National Software Centre tomorrow evening from 6pm as previously reported. However, I forgot to mention that there is free wifi in the National Software Centre so there is an opportunity there for any intrepid bloggers to blog the event live as it is happenning! We…
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Boost Search Engine Optimisation (SEO) using Permalinks
Permalinks are a feature of most blogging applications – they are are the permanent URLs to your individual weblog posts, categories and other lists of weblog postings. For instance, the Permalink for the listing of all the posts I have written in the Search Engine Optimisation category is: tomrafteryit.net/category/search-engine-optimisation/ In WordPress, you can control how…
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WordPress Categories, Technorati Tags and Search Engine Optimisation
Technorati is a search engine which automatically receives a notification from weblogs as soon as they are updated. Technorati Tags are a way of classifying blog posts – you can add tags to your blog posts by adding a rel=”tag” to tag links in your posts – however this method is cumbersome and prone to…
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Effectively marketing business blogs
You can significantly mitigate the costs of marketing your blog with some careful (ethical) SEO (search engine optimisation) tactics. Primary among these is to have a blog which is web standards compliant. Search engines love standards compliance – to this end, WordPress is a great blogging tool as it is standards complaint out-of-the-box. Having said…