Last night’s Blogging for Business event was a great success according to all the feedback I have received – this despite a number of setbacks:
- Richard Delevan rang me to tell me that he had been in a car crash, had missed his train and was going to be late for the event (he was unhurt, thankfully)
- The atrium in the National Software Centre where these events are normally held was double-booked so we had to hold the event in the Boardroom and
- The air-conditioning failed so the room was very hot
The meeting kicked off with a fascinating review of the history of blogging given by Maura McHugh. Next up we had Dr. John Breslin of DERI who gave a very comprehensive talk on syndication. Richard Delevan followed with a very entertaining and informative presentation which included wonderful quotes from Jonathan Schwartz:
It’ll be no more mandatory that [CEOs] have blogs than that they have a phone and an e-mail account. If they don’t, they’re going to look foolish.
Tell the truth, the whole truth and nothing but the truth. If your competitor has a product that’s better than yours, link to it. You might as well. We’ll find it anyway
and Lawrence Lessing:
Famous people have enough space to talk already. Blogging is interesting because of nonfamous people
And then I finished up boring the pants off everyone with my spiel about Search Engine Optimisation!
All four presentations are now available on the IT@Cork website or at least they should be there by the time you read this!
Comments
6 responses to “Blogging for Business – the review”
To be honest I don’t agree with the Jonathon Schwartz comment. Just because every CEO has a phone doesn’t necessarily means he uses it. Sure enough it’s a tool in his arsenal, but everyone communicates through different mediums in varying degrees.
Sorry I missed this event, I was looking forward to it for weeks but had to do a Rocky impression instead.
Piaras, I know what you mean but I don’t think Jonathan meant his comment to be taken literally. A number of years ago Craig Barrett said that soon there would be no more e-business (because all business would be e-business so the e would be redundant) – I think that is the kind of statement Jonathan meant. Soon CEO blogs will be ubiquitous.
Damien, to be honest the event was aimed at educating non-bloggers on the benefits of blogging. In your case we would have been preaching to the converted!
Blogroll Dive: 6/13/05
Here are the highlights from today’s Blogroll dive:
Bryan is enjoying Tiger, an alternative WordPress admin interface.
Owen discovers the world’s first virus-free floppy disk.
Michael had a religious experience at reboot7.
Kafkaesquà dis…
[…] Business blogs are influencing the marketplace I have discussed Blogging for Business recently but I have three quick stories I would appreciate yo […]
[…] Search engines love blogs Blogs punch waaaay beyond their weight when it comes to search engines – I have given entire presentations on this topic alone. There are many reasons for this – two of the main ones are 1) search engines love text – blogging, by definition, promotes the continual addition of text to a site and 2) search engines love links – blogging also promotes linkage. As any good blogger knows – you always link to your sources in your post – this adds to the post’s credibility and it means that you are more likely to receive links from other posters when they post. Blogrolls and blog aggregators also increase linkage and thus blogs’ search engine friendliness. […]