Blogging for Business – the review

Last night’s Blogging for Business event was a great success according to all the feedback I have received – this despite a number of setbacks:

  • Richard Delevan rang me to tell me that he had been in a car crash, had missed his train and was going to be late for the event (he was unhurt, thankfully)
  • The atrium in the National Software Centre where these events are normally held was double-booked so we had to hold the event in the Boardroom and
  • The air-conditioning failed so the room was very hot

The meeting kicked off with a fascinating review of the history of blogging given by Maura McHugh. Next up we had Dr. John Breslin of DERI who gave a very comprehensive talk on syndication. Richard Delevan followed with a very entertaining and informative presentation which included wonderful quotes from Jonathan Schwartz:

It’ll be no more mandatory that [CEOs] have blogs than that they have a phone and an e-mail account. If they don’t, they’re going to look foolish.

Robert Scoble:

Tell the truth, the whole truth and nothing but the truth. If your competitor has a product that’s better than yours, link to it. You might as well. We’ll find it anyway

and Lawrence Lessing:

Famous people have enough space to talk already. Blogging is interesting because of nonfamous people

And then I finished up boring the pants off everyone with my spiel about Search Engine Optimisation!

All four presentations are now available on the IT@Cork website or at least they should be there by the time you read this!

6 thoughts on “Blogging for Business – the review”

  1. To be honest I don’t agree with the Jonathon Schwartz comment. Just because every CEO has a phone doesn’t necessarily means he uses it. Sure enough it’s a tool in his arsenal, but everyone communicates through different mediums in varying degrees.

  2. Piaras, I know what you mean but I don’t think Jonathan meant his comment to be taken literally. A number of years ago Craig Barrett said that soon there would be no more e-business (because all business would be e-business so the e would be redundant) – I think that is the kind of statement Jonathan meant. Soon CEO blogs will be ubiquitous.

    Damien, to be honest the event was aimed at educating non-bloggers on the benefits of blogging. In your case we would have been preaching to the converted!

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