Tag: adobe

Business, Featured Posts

Adobe seems to have no commitment whatsoever to Sustainability

Adobe
Photo credit midiman

I was extremely lucky to be given a tour of Adobe’s triple platinum LEED certified HQ in Palo Alto last year. I video’d highlights of the tour and posted them here. At the time I was extremely impressed with Adobe’s sustainability initiatives.

However, since then I have been more and more convinced that the building is a one-off and that Adobe has no commitment whatsoever, to Sustainability.

Why do I say this?

  1. Adobe’s 2009 CSR report, while slightly better than its 2008 report, it is still a triumph of style over content. There is no adherence to GRI reporting standards, no external audit and no mention of targets set or previous targets reached
  2. No-where on the Adobe site or in its CSR reports (that I could find) does it mention who in the organisation has responsibility for Sustainability. If no-one has overall responsibility for it, then we shouldn’t be surprised if it doesn’t get done
  3. Adobe’s LiveCycle Enterprise Suite gets a passing mention in the 2009 CSR report when it says:
Business

Software cheaper in physical form than in soft copy?

Tower, this is bravo, echo, echo...

I enjoy photography. I’m not very good at it but I have lots of fun trying new things with my camera all the time (see above my shot of a bee flying between flowers, for example).

I use Adobe’s excellent Lightroom 3 Beta to manage my photos and to upload them to Flickr where I share them under a Creative Commons license.

Today when I went to purchase a copy of Lightroom I discovered that the cost to buy it for download was €301.29 whereas to obtain the physical copy (including shipping) was only €288.84!*

I asked on Twitter how was it possible that the physical copy was cheaper than the downloadable version and Adobe’s Robin Charney replied saying

it’s to do with the VAT rate in Ireland which is where our online store is based

I don’t get that – how is the VAT rate higher for goods which are downloaded, as opposed to…

Trends & Concepts

Tech company sustainability reports reviewed

Corporate Social Responsibility
Original photo by ATIS547

I was asked on Twitter recently where to find a list of links to tech companies’ CSR reports.

I didn’t know where to find one, so I built one and as well as just the links, I also added in a few extra observations I noted about the reports.

Company Latest Report Format Remarks External Audit GRI Index CEO involved
SAP 2009 Online with downloadable data Highly interactive, includes social media, video & ability to comment inline Independently audited by KPMG Yes – A+ Rated Yes
BT 2009 Online and PDF Granular links and multiple PDF download options Yes Yes – A+ Rated Yes
Intel 2009 PDF custom builder High level of granularity No Yes – A Rated Yes
Dell 2009 PDF Very detailed document – v little detail on website No Yes – B Rated Yes
HP 2009 Online with PDF download Granular links, some videos & interactivity Some, yes Yes Yes
Cisco 2009 Mostly PDF’s with some info available on web Lots of good videos Some Yes Yes
Sony 2009 Online and PDF Comprehensive report No Yes Yes
Microsoft 2009 PDF Lacks necessary detail No No Yes
Nokia 2008 Online No obvious link to a downloadable report Some, yes No No
Logica 2008 Online and PDF Comprehensive report No Yes Yes
IBM 2008 Online with PDF download Granular links & Social Media options No Yes Yes
Adobe 2008 Online and PDF Lots of pretty pictures but light on text No No Yes
CA 2008 PDF CA’s first sustainability report – good 1st effort No Yes – C Rated Yes
SAS 2008 PDF Good PDF report badly left down by poor supporting website No Yes – C Rated Yes
Oracle 2008 PDF Summary of 2009 report available but full report still not out No No President
Apple None
Amazon None
Google None

As previously reported here…

Blogging, microblog

Blame it on the Twitter!

I have been very quiet on this blog for the last few weeks – apologies for that but I can’t promise on the pace returning to the two or three posts a day I was averaging at times last year.

Why? I have been spending a lot of time on the micro-blogging site, Twitter.

Twitter is a site where you have a maximum of 140 characters per post but instead of a traditional blog site, these posts are typically conversational. Because of the immediacy of writing 140 characters, reading and responding to ‘Tweets’ is relatively trivial and so conversations are born.

Marshall Kirkpatrick wrote a great article last year explaining how Twitter is now paying his rent.

And because of the still early nature of the application, it is possible to very quickly build up a powerful network of highly influential users who are only too happy to converse with you. I have met several people recently who, up until now I only knew through Twitter.

Another way I use Twitter is I often pose questions to Twitter and get great replies back from highly qualified people in minutes.

My Twitter Replies tab

Twitter has an open API so it is possible to use third party applications to post to and read from Twitter. Currently I am using twhirl on my laptops (twhirl is a cross-platform desktop client for twitter, based on Adobe AIR) and twibble on my phone. Snitter is another cross-platform Twitter desktop client which gets a lot of good reviews.

Dave Weinberger called it “continuous partial friendship” but I think it goes beyond that. The term Ambient Intimacy has been coined to cover one of the aspects of Twitter – it brings you a lot closer to people you might ordinarily never get to know (if you decide you don’t want to know them, you simply stop following them!).

Whatever it is, it is growing in popularity steadily and it was how I and many others chose to remain connected over the holiday period.

If you want to follow me, here is my Twitter profile.