Two stories being reported today point to how Apple got it right with the iPhone/iPod Touch.
A blue-ribbon panel of human behavior and technology experts at the Mobile World Congress in Barcelona, Spain agreed that the best recent advance in the mobile telecommunications user space came not from a mobile telecom company but from Apple Inc. â€” the iPhone.
Anup Murarka, director of technical marketing for Adobe, cited a study showing that 77 percent of iPhone purchasers described themselves as “very satisfied” with their user experience
Going even further than that, AppleInsider today published a story about how Google said it has seen
50 times more search requests coming from Apple iPhones than any other mobile handset — a revelation so astonishing that the company originally suspected it had made an error culling its own data
So despite the fact that the iPhone is only on sale in 4 countries and is significantly outsold by Nokia et al handsets, the vast majority to Google from mobile devides is from the iPhone.
Why is this? Because Apple made it easy to do. Not only that, they made it a fun experience (turn the device, the page reformats to the new orientation, two finger zoom, etc.).
The iPhone/iPod Touch user experience is so far ahead of anything the competition (Symbian, Windows Mobile) are producing that it will take them several years to catch up. If, in the meantime, Apple can add features like Bluetooth, and 3G and sign deals with more mobile operators they have a strong chance of becoming the dominant handset manufacturer as well as the dominant mp3 player.