I attended IBM’s eighth annual Software Analyst Connect (#Connect09) last week in Connecticut. The theme of the event was “IBM Software for a Smarter Planet”.
You have to admire IBM for coming up with the Smart Planet branding strategy. Now anything Smart (Smart Cities, Smart Water even Smart Work) is automatically, subconsciously associated with IBM.
The Connect 09 event itself was superb. The delegates were all analysts and I was humbled to be in the company of so many really bright people.
It was a two day affair broken up into a healthy mix of keynotes, breakout sessions, round tables, an appliance showcase and chats with experts. The content level was very high and the networking opportunities were off the charts (I had face time with Steve Mills, Al Zollar, Sandy Carter and John Soyring (in the video above) to name-drop but a few).
The breakout sessions had titles like:
- IBM’s Industry Frameworks and Solutions for a Smarter Planet
- Driving Smarter Business Outcomes with Analytics and Information and
- Smart Work and Dynamically Adaptive Collaboration
So while the content was quite in-depth and at times extremely technical, unfortunately there wasn’t a strong emphasis on sustainability. This is no big surprise as this was never billed as a sustainability-related event.
Having said that IBM’s larger Smarter Planet strategy talks very much to the Internet of Things vision where everything is instrumented with RFID tags or sensors and inter-connected which has massive potential implications for making the world more sustainable.
Then the talks from Steve Mills referenced IBM’s work with utilities in the Smart Grid arena and the development of the SAFE Framework while John Soyring talked up IBM’s work around the world on Smart Water initiatives.
The one use of the Smart X lingo which IBM use and I do object to is Smart Oilfields. The thinking goes that Smart Oilfields are ones that extract oil more efficiently from the ground. I’m sorry, but CO2 is a pollutant which is endangering all life on this planet. Anything which helps put more CO2 into the atmosphere, cannot be very smart.
It was spectacular to get a chance to record my chat with John Soyring about IBM’s work on water globally. Take 10 minutes to watch the video above. You’ll be glad you did.
Full disclosure, IBM is a client and paid my airfare (economy) to attend the event, accommodation and all delegates received a gift of a solar phone charger.