Vodafone would have seemed a more likely distributor seeing as they have a network in more European countries than O2. O2 must have made it far more attractive for Apple to say that they were chosen over Vodafone. It will be interesting now to watch who Apple partners with in the countries where O2 have no presence.
The iPhone debuted in the US last week and in its first three days is reputed to have sold over 1m units – a runaway success by any measure!
This incredible success is a measure of Apple’s successful marketing machine, but it is also indicative of pent-up dissatisfaction with the current array of phones on offer. The iPhone’s user experience is so much better than anything else currently on the market, that the Symbian group and Microsoft will really have to get the thumb out to come up with a competitive offering.
I just hope that when it comes to Europe it will have 3G (the US model doesn’t have 3G, relying instead on EDGE and wifi) and a better camera.