Google has agreed to purchase Feedburner – the rss feed management company for $100m according to Mike Arrington in a post over on TechCrunch.
According to Mike:
The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point.
Great news for the guys in FeedBurner but now that Google owns another digital slice of my life I can’t help wondering what other feed management companies are out there (eggs, baskets, etc.) and can I integrate their services into my blogs as easily as FeedBurner?
Comments
4 responses to “Google now controls more of my info!”
[…] Added Feedburner to the list. Posted on 22 May, 2007 at 7:05 am and tagged with eoghan mccabe, web, […]
Not if the inevitable ads creep onto Feedburner RSS…my guess is people will vote with their mice and go elsewhere.
True Dennis, however I imagine that will be a while away yet and I don’t see Google slipping adds into the feed without asking people’s permission first. That hasn’t been their modus operandi to-date.
When they do roll it out I expect them to talk it up as a monetisation feature of their GoogleBurner offering.
[…] (Source: Tom Raftery’s Social Media) […]