If recent Google launches are anything to go by, PayPal doesn’t need to worry too much just yet. Google has proven very effective at getting the hype out there for any new product it launches but very few of its recent launches have lived up to the hype (Google Pages anyone?).
Of course, the story which broke over the weekend about Ebay (the owners of PayPal) launching eBay AdContext, will allow Web sites to embed simple snippets of code that can then automatically act to showcase items for sale on eBay’s site in exchange for a cut of the resulting eBay sales means that increasingly Ebay and Google are becoming direct competitors.
Loren Baker, of Search Engine Journal, commented:
If an AdWords ad includes an icon depicting a GBuy merchant and this improves the â€˜click-thru-rateâ€™ then those advertisers should enjoy ranking above other competition in the Google search advertising
Interesting times ahead!