Robert Scoble, Microsoft’s high profile blogger, went on a blog holiday for the past week and it obviously gave him time to do some serious thinking.
He has posted a marathon post which posits five ways to improve Microsoft’s image both internally and externally.
What are his five suggestions?
- A guaranteed Terabyte of Internet-based storage space for EVERYTHING and for EVERYONE running Windows in the world.
- buy every [Microsoft] employee a top-of-the-line Dell machine with dual monitors running Windows Vista. And do it now.
- Change employee behavior through public compensation change logs.
- Get rid of corporate speed bumps.
- Force marketers to explain their decisions â€” in public on their blogs.
It is a fascinating post and certainly one which will generate a lot of discussion within Microsoft – any one of those changes would certainly change perceptions of Microsoft for the better.
Here’s hoping he doesn’t fall foul of the ‘corporate speed bumps’ he referred to when trying to move this agenda forward.
In an IM chat with me Damien Mulley pointed out that MS shouldn’t be putting a Dell system on everyone’s desk – I thought it was because of the widely reported Dell support issues but Damien reckoned they should buy Macs for all their staff so they could “know their enemy”!