Bernard Tyers, sysadmin of irishjobs.ie, has written today about how Irishjobs.ie are considering making a move in this direction and he is asking for feedback on how best this be rolled out.
There has been a good few comments about this on Bernard’s post – debating the merits of full or partial feeds for job offers and whether ads should be included in the job offers.
Damien Mulley argues ably in the comments for full feeds ad-free (the job offer is already an ad), while Bernard’s difficulty is that under the current model, irishjobs.ie charges job posters for job views and there is no way to count this through rss.
Bernard, well done for bringing this topic into the open for discussion – it is a much needed debate and will occur many times over for other industries in the weeks and months to come.
Damien is right in a lot of what he says – you need to have full ad free rss feeds for your jobs – there isn’t a big capital cost in setting this up and it will quickly become a significant differentiator for irishjobs.ie
You could always take a free, open-source feed reader, re-brand it with the irishjobs.ie branding, and give it for download for rss job search consumption. Call it the “Irishjobs Delivered”/”Irishjobs Direct” or similar (note no mention of rss). Again, no significant investment required and you distribute the means of consumption.
You can’t really count the number of views through rss (without potentially annoying the job seekers). If job views is the current monetisation model, that model will need to change to take rss job-offer distribution into account. If irishjobs don’t come up with a new model, one of your competitors will – to your detriment.
Good luck with it!