I see Google have bought Measure Map an online web stats application. Google already have Google Analytics as a Web Stats application so they must really like Measure Map’s technology to say they have bought it from Adaptive Path (the developers) and have taken the Measure Maps team with them.
A comment on Paul Kedrosky’s site by Simon Cast sums up the probable thinking behind this deal nicely:
This acquisition fits very neatly into the strategy of Google becoming an arbiter of attention. Its forays into radio and print are simply the company expanding into other areas of consumer attention. However, Google also needs to be able to measure attention on non-google sites which is where Google Analytics (nee Urchin) and now Measure Map come in.
These utilities will allow Google to gain attention information which can then be used to increase the price for advertising around certain topics and sites.
Michael Arrington has speculated that the price was in the region of $5-$10m.
Google announced it was opening Google Analytics – a web stats program, for all to use free last week.
Since it was launched Google Analytics has had problems – mostly related to the unprecedented demand for its use (unprecedented by Google, at any rate).
One persistent issue, unrelated to popularity is that the Google Analytics graphs don’t appear on a Mac in Safari (or in my version of Firefox – although this may be due to my use of Adblock in Firefox).
However, I spotted a tip in Mactips today which explains how to get Google Analytic’s graphs to work in Safari –
Try to force a reflow of the page, e.g. by hitting â€œCmd +â€? or â€œCmd -â€? to resize the text. The charts will appear.
I tried it in Safari and FIrefox and while it works great in Safari, it doesn’t work in Firefox 🙁 – Still, at least I can see the graphs now.