Tag: video ads

Google launch video ads (kinda)

Good friend Marshall Kirkpatrick broke the news yesterday that Google were going to start offering video ads to people publishing ads using Google’s Adsense program. I use Adsense to publish the few ads that are on this site.

Adsense video ads

The official announcement on the Adsense blog contains a non-functioning video (not a good start) and the following caveats:

Video units will be live in AdSense accounts later today (10/9). Currently this feature is open only to publishers located in the United States with English-language websites.

How well this works will depend very much on the targeting, I suspect. Video ads for cool new gadgets would do far better on this site than video ads for, say, Shiseido’s latest age re-perfect, vitamin enhanced, moisturiser.

I’ll have to consider, if I roll this out, where to place it in the page’s design.