Tag: hp

Use open source platforms to find cloud computing’s energy and emissions footprint

 

Dials
Regular GreenMonk readers will be very aware that I am deeply skeptical about claims that Cloud Computing is Green (or even energy efficient). And that I talk about the significant carbon, water and biodiversity effects cloud computing can have.

One of the biggest issues with any claims of Cloud Computing being energy efficient, or Green, is the lack of transparency from the Cloud Computing providers. None of them are publishing any data around the energy consumption, or emissions of their Cloud infrastructure. Without data to back them up, any claims of Cloud computing being efficient are worthless.

Last week, while at the RackSpace EMEA Analyst day, we were given a potted history of OpenStack, RackSpace’s Cloud Computing platform. OpenStack was jointly developed by NASA and RackSpace and they open-sourced it with an Apache License in July 2010.

Anyone can download OpenStack and use it to create and host Cloud Computing solutions. Prominent OpenStack users include NASA, RackSpace (not surprisingly), AT&T, Deutsche Telecom, HP and IBM.

What has this got to do with Cloud Computing and energy efficiency I hear you ask?

Well, it occurred to me, during the analyst day, that because OpenStack is open source, anyone can fork it and write a version with built-in energy and emissions reporting. What would be really cool is, if this functionality, having been written, became a part of the core distribution – then anyone deploying OpenStack, would have this functionality by default…

HP joins ranks of microserver providers with Redstone

Redstone server platform
The machine in the photo above is HP’s newly announced Redstone server development platform.

Capable of fitting 288 servers into a 4U rack enclosure, it packs a lot of punch into a small space. The servers are System on a Chip based on Calxeda ARM processors but according to HP, future versions will include “Intel® Atom™-based processors as well as others”

These are not the kind of servers you deploy to host your blog and a couple of photos. No, these are the kinds of servers deployed by the literal shedload by hosting companies, or cloud companies to get the maximum performance for the minimum energy hit. This has very little to do with these companies developing a sudden green conscience, rather it is the rising energy costs of running server infrastructure that is the primary motivator here.

This announcement is part of a larger move by HP (called Project Moonshot), designed to advance HP’s position in the burgeoning low-energy server marketplace…

Have HP’s senior executives lost interest in Sustainability?

Bottled water at the HP Summit
I attended a HP analyst summit last week in San Francisco and I have been putting off writing down my impressions of the event because I was, frankly, very disappointed.

Writing recently about HP’s announcement of their new Energy and Sustainability Solution, I noted that HP’s new CEO Léo Apotheker’s legacy from his time at SAP, is SAP’s deep commitment to sustainability. And I went on to speculate that it looks like he is bringing his sustainability stamp to HP as well. Sadly, I set myself up for a bit of a fall!

Jeff Katzenberg speaking at the HP Summit

Jeff Katzenberg – HP Summit

The first day of the two day event was a series of talks from HP execs, starting, after the introduction, with Léo’s Keynote. After that there was a series of exec talks on Cloud, Connectivity, Digitization and Security followed by guest speaker Jeffrey Katzenberg, CEO of DreamWorks over lunch. During this he screened the trailer for Kung Fu Panda 2, which looked great!

In the afternoon there were talks on HP Services, Go To Market and HP Labs followed by a brief break and then back for a Q&A with Léo and the rest of the execs.

I waited the entire day and the first mention of the word Sustainability was by Prith Banarjee, director of HP Labs in the final session where he made a brief reference to it. The funny thing was that that was when Prith became most passionate and enthusiastic!

Earlier in the day, in the talk on digitization, Vyomesh Joshi (aka VJ) did mention that 200bn pages are going digital annually but he then ruined it by talking about one HP printing station which is printing 80m pages a month (that’s a lot of dead trees!) but worse was when…

HP’s shrinking wallflower attitude may not be Sustainable!

HP CEO Léo Apotheker addressing the HP Summit
So I wrote a post the other day entitled Have HP’s senior executives lost interest in Sustainability? after attending a HP event in San Francisco. It was a little unfair because I concentrated on the lack of mentions of Sustainability by senior management on the first day of the event while leaving out the fact that I had interesting discussions with people involved in sustainability initiatives within HP the following day.

One of those I talked to at the event, Deb Lyons, was concerned enough by my piece that she went to the trouble of emailing me some of HP’s more impressive Green initiatives:

  1. HP published a fascinating paper [PDF] to quantify the carbon savings associated with switching from analog to digital printing and came up with a savings of somewhere between 114-251 MMtCO2 eq per annum (MMt CO2 is million metric tonnes of CO2) – similar to the savings which would be achieved by a broad implementation of lighting automation or extensive implementation of telecommuting!
  2. When printing is absolutely necessary, HP have comprehensive paper conservation and sourcing policies which include “a goal that 40 percent or more of the HP branded paper sold will be Forest Stewardship Council (FSC) certified or have more than 30 percent post-consumer waste content by the end of 2011″, an Eco Printing Assessment for customers and a reduction of paper shipped “in the box”
  3. While HP has yet to release its 2010 CSR report, its 2009 one is online and, in fairness, it is one of the better CSR reports produced by a tech co. (though it has a long way to go to catch-up to SAP’s 2010 Sustainability Report, which was released this morning!).
  4. I referenced the fact in my previous post that HP is becoming a devices company (between desktops, laptops, and more recently tablets and smartphones) so it is heartening to see HP have comprehensive policies around sourcing conflict minerals in Africa
  5. and finally, HP announced the other day that it had exceeded…

I want one of those cute energy dashboards IBM and HP are touting for my home

HP's Energy and Sustainability Management

Above is a screenshot of one of the slides from HP’s webinar announcing their new Energy and Sustainability Management solution.

What is most interesting about it for me is that, front and center there is a focus on Facilities and Buildings. We have already seen that IBM has identified Smarter Buildings as one of the major planks of its Smarter Planet program, now with HP chasing this sector as well, we are likely to see some major improvements in global building stock’s energy efficiency in the coming years.

It is nice to see HP re-discovering its interest in sustainability especially, since former CEO Mark Hurd eviscerated any programs related to sustainability in HP during his tenure. As my colleague James noted, the real legacy Léo Apotheker, HP’s new CEO, left SAP (where he was formerly CEO) is SAP’s deep commitment to sustainability. It looks like he is bringing his sustainability stamp to HP as well, but I digress.

As I noted in the post about IBM:

Smarter Buildings are obviously a big play what with buildings being responsible for anything up to 40% of the world’s energy use, and approximately 33% of the world’s greenhouse gas emissions – and then there is the market size to consider – every building on the planet potentially.

Though there is one qualification to that – I suspect in the cases of both HP and IBM, when they refer to Smarter Buildings, they are primarily referring to commercial real estate, not residential buildings…

Tech company sustainability reports reviewed

Corporate Social Responsibility
Original photo by ATIS547

I was asked on Twitter recently where to find a list of links to tech companies’ CSR reports.

I didn’t know where to find one, so I built one and as well as just the links, I also added in a few extra observations I noted about the reports.

Company Latest Report Format Remarks External Audit GRI Index CEO involved
SAP 2009 Online with downloadable data Highly interactive, includes social media, video & ability to comment inline Independently audited by KPMG Yes – A+ Rated Yes
BT 2009 Online and PDF Granular links and multiple PDF download options Yes Yes – A+ Rated Yes
Intel 2009 PDF custom builder High level of granularity No Yes – A Rated Yes
Dell 2009 PDF Very detailed document – v little detail on website No Yes – B Rated Yes
HP 2009 Online with PDF download Granular links, some videos & interactivity Some, yes Yes Yes
Cisco 2009 Mostly PDF’s with some info available on web Lots of good videos Some Yes Yes
Sony 2009 Online and PDF Comprehensive report No Yes Yes
Microsoft 2009 PDF Lacks necessary detail No No Yes
Nokia 2008 Online No obvious link to a downloadable report Some, yes No No
Logica 2008 Online and PDF Comprehensive report No Yes Yes
IBM 2008 Online with PDF download Granular links & Social Media options No Yes Yes
Adobe 2008 Online and PDF Lots of pretty pictures but light on text No No Yes
CA 2008 PDF CA’s first sustainability report – good 1st effort No Yes – C Rated Yes
SAS 2008 PDF Good PDF report badly left down by poor supporting website No Yes – C Rated Yes
Oracle 2008 PDF Summary of 2009 report available but full report still not out No No President
Apple None
Amazon None
Google None

As previously reported here…

Friday Morning Green Numbers round-up 03/05/2010

Posted from Diigo. The rest of my favorite links are here.

by-sa

Friday Morning Green Numbers round-up 02/12/2010

Green numbers
Photo credit Unhindered by Talent

Here is this Friday’s Green Numbers round-up:

  • Iberdrola Renovables SA, the world’s largest operator of wind parks, agreed to buy Spain’s largest wind farm from Gamesa Corporacion Tecnologica SA.

    Renovables, based in Valencia, paid Gamesa 320 million euros ($441 million) for 244 megawatts of power capacity in Andevalo, Spain

    tags: iberdrola, iberdrola renovables, gamesa, Wind farm, greennumbers

  • IBM recently ran a ‘Jam’ – an online discussion – on environmental sustainability and why it is important for CIOs, CEOs and CFOs to address it. The Jam involved thousands of practitioners and subject matter experts from some 200 organisations. It focused primarily on business issues and practical actions.

    Take a look at the check list below and it becomes rapidly apparent, C-level management need to tackle the issue before it is foisted upon them.

    IBM’s Institute for Business Value will fully analyse the 2080 Jam contributions, but this is the essential CIO checklist derived from comments made during the Eco-Jam.

    tags: ibm, ecojam, eco jam, cio, greennumbers

  • Data centers are, thankfully, getting a lot of attention when it comes to making them more efficient. Considering that roughly 60% of the electricity used at a data center goes to keeping the servers cool, focusing on smart cooling tactics is essential. HP has taken this to heart and has opened it’s first wind-cooled data center, and it’s the company’s most efficient data center to date.

    In this piece, HP claims that their data center is the world’s first wind-cooled data center – I’m not sure just how valid this is as I have heard BT only do wind-cooled data centers!

    tags: hp, bt, data center, datacenter, wind cooled, air cooled, greennumbers

  • “Sir Richard Branson and fellow leading businessmen will warn ministers this week that the world is running out of oil and faces an oil crunch within five years.

    The founder of the Virgin group, whose rail, airline and travel companies are sensitive to energy prices, will say that the ­coming crisis could be even more serious than the credit crunch.

    “The next five years will see us face another crunch – the oil crunch. This time, we do have the chance to prepare. The challenge is to use that time well,” Branson will say.”

    tags: richard branson, oil crunch, peak oil, virgin, greennumbers

  • “Fertile soil is being lost faster than it can be replenished making it much harder to grow crops around the world, according to a study by the University of Sydney.

    The study, reported in The Daily Telegraph, claims bad soil mismanagement, climate change and rising populations are leading to a decline in suitable farming soil.

    An estimated 75 billion tonnes of soil is lost annually with more than 80 per cent of the world’s farming land “moderately or severely eroded”, the report found.

    Soil is being lost in China 57 times faster than it can be replaced through natural processes, in Europe 17 times faster and in America 10 times faster.

    The study said all suitable farming soil could vanish within 60 years if quick action was not taken, leading to a global food crisis.”

    tags: greennumbers, soil, topsoil, soil fertility

  • In response to an environmental lawsuit filed against the oil giant, Chevron has fortified its defenses with at least twelve different public relations firms whose purpose is to debunk the claims made against the company by indigenous people living in the Amazon forests of Ecuador. According to them, Chevron dumped billions of gallons of toxic waste in the Amazon between 1964 and 1990, causing damages assessed at more than $27 billion.

    tags: chevron, ecuador, greennumbers, amazon rainforest, amazon, toxic waste, pollution

  • Indian mobile phone and commodity export firm Airvoice Group has formed a joint venture with public sector body Satluj Jal Vidyut Nigam to build 13GW of solar and wind capacity in a sparsely populated part of Karnataka district in south west India.

    The joint venture is budgeting to invest $50 billion over a period of 10 years, claiming it to be the largest single renewable energy project in the world.

    tags: greennumbers, india, airvoice, solar, wind, renewables, karnataka, renewable energy

  • Using coal for electricity produces CO2, and climate policy aims to prevent greenhouse gases from hurting our habitat. But it also produces SOx and NOx and particulate matter that have immediate health dangers.

    A University of Wisconsin study was able to put an economic value on just the immediate health benefits of enacting climate policy. Implications of incorporating air-quality co-benefits into climate change policymaking found coal is really costing us about $40 per each ton of CO2.

    tags: greennumbers, coal, sox, nox, particulate matter, greenhouse gases, health

Posted from Diigo. The rest of my favorite links are here.

by-sa

Anyone have contact details for Scott Anderson of HP?

Scott Anderson is the Director of Enterprise Brand Communications for Hewlett-Packard – I just listened to the IT Conversations podcast of Scott Anderson’s talk at the Syndicate conference last December. Scott talked about business blogging and how HP got into it – it is a fascinating podcast, I strongly recommend you listen to it if you get a chance.

In the meantime, I’d love to interview Scott on the PodLeaders show – if anyone has contact details for him, please leave a comment or email me at tom@tomrafteryit.net