Google has had an impressive record in renewable energy. They invested over $850m dollars in renewable energy projects to do with geothermal, solar and wind energy. They entered into 20 year power purchase agreements with wind farm producers guaranteeing to buy their energy at an agreed price for twenty years giving the wind farms an income stream with which to approach investors about further investment and giving Google certainty about the price of their energy for the next twenty years – a definite win-win.
Google also set up RE < C – an ambitious research project looking at ways to make renewable energy cheaper than coal (unfortunately this project was shelved recently).
And Google set up a company called Google Energy to trade energy on the wholesale market. Google Energy buys renewable energy from renewable producers and when it has an excess over Google’s requirements, it sells this energy and gets Renewable Energy Certificates for it.
All hugely innovative stuff and all instituted under the stewardship of Google’s Green Energy Czar, Bill Weihl (on the right in the photo above).
I am speaking at the it@cork Green IT breakfast event tomorrow morning (5th March ’08). My presentation is “Reducing your Costs and your Carbon Footprint – A Case Study” and I will be using CIX as a case study on how innovative thinking can lower your carbon footprint and your costs.
The event kicks off at 07:45 in the Cork International Hotel, at Cork Airport and the other speakers are James Governor of RedMonk, whose talk is titled “The Sustainability Imperative: Towards Greener Software” and Mike Hughes of Microsoft Ireland who is going to talk about Windows Vista energy conservation features.
Should be a good event (and you get breakfast!).
Tom Raftery – Global VP, Futurist, and Innovation Evangelist for SAP, inspirational keynote speaker, and global influencer's take on how digitization and innovation are creatively disrupting our world