Category: Climate Confident

Airbus Zeroe Fuel Cell demonstrator aircraft
Climate Confident

Title: Debunking the Hydrogen Hype: Michael Barnard on the Future of Energy

In the latest episode of the Climate Confident podcast, I dive deep into the world of hydrogen and its role in our sustainable future. My guest, Michael Barnard (@mbarnardca on Twitter), Chief Strategist of The Future Is Electric (@tfie1 on Twitter), shares his expert insights on the viability of hydrogen as an energy source and its potential to transform industries.

As we face the challenge of mitigating climate change and transitioning to a low-carbon economy, hydrogen has been hailed as a miraculous energy solution. However, Michael Barnard debunks some of the most common myths surrounding hydrogen’s potential, offering a reality check on its limitations and the role it may truly play in our future.

One key takeaway from the conversation is Michael’s assertion that “hydrogen is a terrible battery.” He explains that hydrogen has low energy density and high conversion losses, making it a less efficient energy storage solution than widely believed. Michael also emphasizes that hydrogen’s role in aviation and marine transport is overhyped, with its chances in these sectors being slim.

Michael goes on to discuss the factors driving the hydrogen hype, particularly the influence of the fossil fuel industry. He suggests that governments and industries are promoting hydrogen to keep fossil fuel infrastructure relevant, even as the world moves towards a more sustainable energy mix. As Michael puts it, “There’s a moral case for fossil fuels, but it’s now over.”

Furthermore, Michael delves into the challenges faced by the fossil fuel industry and the role hydrogen may play in their future. He highlights the complexities and potential impacts of hydrogen production from fossil fuels, particularly in countries like Canada and Norway.

One of the most thought-provoking moments in the conversation is Michael’s exploration of hydrogen’s potential in decarbonizing industrial heat production. While some proponents of hydrogen argue that it could play a significant role in this sector, Michael remains cautious, emphasizing the need for more research and innovation to fully understand its capabilities.

Throughout the episode, Michael maintains a bold vision for a sustainable future, stating, “We don’t want the fossil fuel industry around anymore.” He believes that electrification and renewable energy sources will replace fossil fuels over time, and that hydrogen will only play a limited role in the broader energy transition.

In conclusion, this eye-opening conversation with Michael Barnard sheds light on the reality of hydrogen’s role in our sustainable future. It provides listeners with a much-needed reality check, urging them to look beyond the hype and focus on the facts. To learn more about Michael’s work and gain a deeper understanding of hydrogen’s potential and limitations, listen to the full episode of the Climate Confident podcast here.

Finally, don’t forget to follow the Climate Confident podcast for weekly inspiring stories and remember, if you value receiving weekly actionable insights on sustainability and climate, you can always sign up to be a Supporter of the podcast for less than the cost of a cup of coffee.

Photo copyright ©Airbus SAS 2021

Bridgette McAdoo profile pic
Climate Confident, sustainability

From Bronze to Gold: How Genesys is Driving Sustainability in Its Supply Chain with Bridgette McAdoo

I recently had the opportunity to host Bridgette McAdoo, the Chief Sustainability Officer of Genesys, on my Climate Confident podcast. Bridgette is a seasoned sustainability professional who has been in the field for over 15 years. During the episode, she shared her insights on the role of sustainability in business and the future of ESG (Environmental, Social, and Governance) reporting.

Bridgette explained how her role as CSO of Genesys came to be. It was a top-down approach from the CEO and Chief Strategy Officer, who wanted the company to be rooted in empathy and sustainability. This is a stark contrast to the typical scenario where a CSO role is created as a result of a crisis or a regulatory requirement. Bridgette shared that the CEO and Chief Strategy Officer’s commitment to sustainability makes her job much easier, and this, in turn, allows the company to focus on its core objective – reducing its carbon footprint.

One of the highlights of the episode was Bridgette’s discussion on the differences between sustainability, ESG, and CSR (Corporate Social Responsibility). She believes that ESG has gained momentum as it is tied to investor relations and how companies are financially reviewed. On the other hand, CSR is usually associated with community engagement and volunteerism. Bridgette argues that the term sustainability has been diluted and the idea is to have a holistic approach that integrates all the different elements rather than separating them into different teams.

Bridgette agrees that ESG leads to increased employee engagement, lower cost of attracting and retaining customers, and happy investors. Surveys have shown that 70% of employees and consumers are looking for sustainable and responsible companies. ESG has also had a significant impact on finance, as impact investing and ESG investing have tripled in the past few years, making it easier for companies to access capital.

McAdoo speaks about the reporting of sustainability and the difficulty in measuring it compared to traditional financial reporting. She believes that in the next 5-10 years, sustainability reporting will be similar to financial reporting. However, there is currently a lack of standards in ESG reporting which is causing some ambiguity. McAdoo shared that at Genesys, sustainability is supported from the top by CEO Tony Bates and Chief Strategy Officer Peter Graf, as well as from ground level employees through various initiatives, such as sustainability ambassadors and community volunteerism.

Bridgette mentions that Genesys actively benchmarks with other organizations and participates in various coalitions to stay informed about best practices. They also utilize platforms like Ecovadis and CDP and partner with peer companies to survey their supply chains. In the past year and a half, Genesys has moved from a bronze rating to a gold rating from Ecovadis, and improved their CDP score from a D to a B. Bridgette emphasizes that they are actively trying to be a leader in sustainability and to bring everyone within the company and their partners along this journey.

The Climate Confident podcast aims to bring you inspiring stories from sustainability leaders, and this episode was no exception. I highly recommend you listen to the full episode to learn more about Bridgette McAdoo’s journey, her insights on ESG and sustainability reporting, and Genesys’ sustainability initiatives.

Don’t forget to follow the Climate Confident podcast for more inspiring stories and remember, if you value receiving weekly actionable insights on sustainability in business, you can always sign up to be a Supporter of the podcast for less than the cost of a cup of coffee.