Tag: carbonfootprint

Catalyzing Change: The Unstoppable Momentum of Sustainability Through Education and Technology

In the latest episode of the Climate Confident podcast, I spoke with Mary Wilson, the Founder and CEO of All In, and we delved into the mechanisms that propel us toward a sustainable future. It’s clear that technology and education are pivotal in this journey, but their true potential is only realized when harnessed effectively to ignite societal change. All In’s ethos embodies this vision, prioritising actionable insights and community empowerment as catalysts for enduring environmental stewardship.

The intersection of technology and sustainability has never been more critical. Innovations such as AI and big data analytics offer unprecedented insights into environmental impacts and resource management, allowing for smarter, more efficient strategies that benefit both the planet and economies. However, technology alone isn’t the silver bullet; it’s the application of these tools within communities through education and engagement that turns data into action.

The imperative for this dual approach stems from our current crossroads in climate action. We face a narrowing window to alter our course, and the need for scalable solutions has never been more urgent. All In’s mission—leveraging tech and education for societal transformation—isn’t just timely; it’s essential.

Consider the power of educated communities equipped with the right tools. We’re talking about a farmer using precision agriculture technologies to conserve water and increase crop yields, or local governments utilizing IoT to manage waste and reduce emissions. It’s these micro-changes, scaled globally, that can lead to macro impacts on sustainability.

Yet, technology must be accessible and education must be inclusive. We’re seeing a digital divide that threatens to leave the most vulnerable behind, counteracting sustainability efforts. Closing this gap means ensuring that the benefits of technology are universally attainable, and that education fosters a culture of sustainability from the ground up.

In this episode, we underscored the potential of what All In is championing—a world where every individual, regardless of their background, has the knowledge and tools to make a positive environmental impact. It’s a reminder that while the technology exists, its potential is only fully unlocked through widespread, inclusive education.

The call-to-action is clear: listen, learn, and leverage. Tune into this insightful episode to explore the tangible strategies that can amplify the global sustainability movement. As we navigate the complexities of climate action, remember that the convergence of technology and community empowerment is where true progress lies.

Because when we’re all in, the world truly changes.

From Bronze to Gold: How Genesys is Driving Sustainability in Its Supply Chain with Bridgette McAdoo

I recently had the opportunity to host Bridgette McAdoo, the Chief Sustainability Officer of Genesys, on my Climate Confident podcast. Bridgette is a seasoned sustainability professional who has been in the field for over 15 years. During the episode, she shared her insights on the role of sustainability in business and the future of ESG (Environmental, Social, and Governance) reporting.

Bridgette explained how her role as CSO of Genesys came to be. It was a top-down approach from the CEO and Chief Strategy Officer, who wanted the company to be rooted in empathy and sustainability. This is a stark contrast to the typical scenario where a CSO role is created as a result of a crisis or a regulatory requirement. Bridgette shared that the CEO and Chief Strategy Officer’s commitment to sustainability makes her job much easier, and this, in turn, allows the company to focus on its core objective – reducing its carbon footprint.

One of the highlights of the episode was Bridgette’s discussion on the differences between sustainability, ESG, and CSR (Corporate Social Responsibility). She believes that ESG has gained momentum as it is tied to investor relations and how companies are financially reviewed. On the other hand, CSR is usually associated with community engagement and volunteerism. Bridgette argues that the term sustainability has been diluted and the idea is to have a holistic approach that integrates all the different elements rather than separating them into different teams.

Bridgette agrees that ESG leads to increased employee engagement, lower cost of attracting and retaining customers, and happy investors. Surveys have shown that 70% of employees and consumers are looking for sustainable and responsible companies. ESG has also had a significant impact on finance, as impact investing and ESG investing have tripled in the past few years, making it easier for companies to access capital.

McAdoo speaks about the reporting of sustainability and the difficulty in measuring it compared to traditional financial reporting. She believes that in the next 5-10 years, sustainability reporting will be similar to financial reporting. However, there is currently a lack of standards in ESG reporting which is causing some ambiguity. McAdoo shared that at Genesys, sustainability is supported from the top by CEO Tony Bates and Chief Strategy Officer Peter Graf, as well as from ground level employees through various initiatives, such as sustainability ambassadors and community volunteerism.

Bridgette mentions that Genesys actively benchmarks with other organizations and participates in various coalitions to stay informed about best practices. They also utilize platforms like Ecovadis and CDP and partner with peer companies to survey their supply chains. In the past year and a half, Genesys has moved from a bronze rating to a gold rating from Ecovadis, and improved their CDP score from a D to a B. Bridgette emphasizes that they are actively trying to be a leader in sustainability and to bring everyone within the company and their partners along this journey.

The Climate Confident podcast aims to bring you inspiring stories from sustainability leaders, and this episode was no exception. I highly recommend you listen to the full episode to learn more about Bridgette McAdoo’s journey, her insights on ESG and sustainability reporting, and Genesys’ sustainability initiatives.

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