Good friend Marshall Kirkpatrick broke the news yesterday that Google were going to start offering video ads to people publishing ads using Google’s Adsense program. I use Adsense to publish the few ads that are on this site.

The official announcement on the Adsense blog contains a non-functioning video (not a good start) and the following caveats:

Video units will be live in AdSense accounts later today (10/9). Currently this feature is open only to publishers located in the United States with English-language websites.

How well this works will depend very much on the targeting, I suspect. Video ads for cool new gadgets would do far better on this site than video ads for, say, Shiseido’s latest age re-perfect, vitamin enhanced, moisturiser.

I’ll have to consider, if I roll this out, where to place it in the page’s design.