Good friend and fellow blogger Hugh MacLeod has announced that he is now working with Microsoft.

In a follow-on post, Hugh explains his reasons for doing so very clearly – Hugh, who coined the phrase the Global Microbrand, wants to now take his marketing philosophy and see if it can scale to mega corp size!

This is the natural progression of what Hugh has been preaching (and practicing) these last few years.

Well done Hugh, I look forward to seeing the Blue Monster effect on Microsoft.

Update: Post updated to reflect Hugh’s comment (below).