TinyURL, in case you didn’t know, is a site where you can paste in long URLs and the site spits back out much shorter URLs which can then be used in emails, forums etc. without breaking or line wrapping.
The bones of his post is:
You visit some car manufacturer’s Web page to look at an SUV. You decide to shrink the URL so you can pass it around via email. TinyURL is all seeing and all knowing. Based on the first time someone shrinks that SUV-related URL, it “registers” the fact that there’s some long URL out there on the Web that has something to do with people looking for SUVs. Now, along comes David Berlind and he attempts to shrink the same URL. With what degree of certainty can you say David Berlind is interested in buying an SUV (or helping someone else to buy one). What self-respecting SUV-making car manufacturer wouldn’t want to have its advertisement right there?
The website owner, Minnesota-based Kevin “Gilby” Gilbertson doesn’t do anything like this with the site right now but it wouldn’t take much to roll this out and suddenly you are looking at a potentially very lucrative (and very desirable) site.
The full article is well worth a read.