Alexa is a site that ranks websites’ popularlity by analysing sites visited by people who download their toolbar. However, its stats have long been thought to be dubious at best.
This morning I see Jason Calacanis is running a little experiment to see how easy it is to game Alexa’s results.
The only thing that confuses me is that he is asking for people’s help in this experiment. Surely the more people who help him, the less it shows that Alexa can be easily gamed – or am I missing something?