I bought a new Western Digital My Book Pro Edition II last week to beef up my storage. It cost me â‚¬522. Unfortunately it was a dud. Didn’t work, out of the box. I wrote a quick post about the fact that it didn’t work last Monday.
A Google search for the term “My Book Pro Edition II” (without the quotes) shows my post complaining about the drive at search position number 2!
Any company worth its salt should be monitoring RSS Searches for its product names (and its company name, and its competitor names, and its competitor’s product names, and…) – here look, I’ll make it easy for you WD, here’s a link to a Google blog search for My Book Pro Edition II.
Keep an eye on that search through an RSS Reader. If someone complains about one of your products, respond to the complainant. There is no surer way of generating loyal customers.
By ignoring the complaints, there is no surer way of annoying your (soon-to-be former) customers. You won’t find me buying or recommending a Western Digital product anytime soon again.