The business blogging workshop I held in Waterford Institute of Technology (WIT) yesterday seemed to go very well. The online feedback was very positive as were a lot of the comments during the course of the day.
The workshop itself was quite challenging to pitch because the attendees spanned communications, marketing, business development and deep tech. Some had been blogging for years, some never read blogs and a couple were in-between!
What I decided to do was let the attendees tell me their reasons for attending the course, and I then structured the workshop on the fly to try to address those needs. This approach, although more difficult than working through a prepared presentation, worked quite well – particularly because I made it a very interactive day for the attendees. We had some great discussions and addressed issues directly relevant to those who were present.