It is supposed to deliver more relevant ads because you upload your blogs posts through a downloadable AdGenta application called Qumana (where do they come up with these names?). You compose the post in Qumana, click on the advertising button and an ad is placed into your article based on the text of your piece.
All sounds fine until you go to download Qumana and you see the Qumana System Requirements:
Operating System: Windows(R) XP, Windows(R) 2000, Windows(R) 98
Hello? Where is the Mac version? And the Linux version?
Then you look at the blog platforms supported:
metaWeblog? Who uses metaWeblog? Where is the WordPress support? What about LiveJournal? TypePad?
Guys – if you want to take on the big boys you need to get bloggers on board, – to do that, you need to support the platforms we use.
Edited to add the Linux versions question – thanks Michele