Google increases Adsense payouts

I see from a post on Jason Calacanis’ site that Google appear to have increased the payouts on their Adsense ads by between 10-15%!

This appears to be directly related to Yahoo!’s recently announced ad service (the Yahoo! Publisher Network Self-Serve Beta – What a mouthful – it doesn’t even have an easy acronym!).

It looks like a bit of competition is bringing good things to the ad publishing market – maybe I should throw up a few ads on this site!

Is anyone else noticing better payments for clickthroughs on Adsense ads recently?

2 thoughts on “Google increases Adsense payouts”

  1. My monthly payments have been pretty much normal, though the number of visitors has dropped slightly in the past few months. I’ll have to do the maths when I get home…

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