Google starts to embrace Search and Subscribe

Finally Google are starting to allow subscriptions to their search results – this is a feature that has long been missing from Google’s search function but they appear to be rectifying that now.

The subscriptions are currently only available on searches in the Google News site but hopefully they will be extended to all the other Google search sites (Froogle search subscriptions would be awesome, for example).

The Google blog entry for this is here but is typically sparse on details – apart from the fact that they are supporting RSS and Atom feeds.

Saw this mentioned first on Damien’s site but I see on Backseatdrivers that it may be having teething problems!

This is further evidence that the Internet paradigm is shifting from “browse, search” to “browse, search, subscribe” as I mentioned previously.