Blogging for social sustainability – the why’s and how’s

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In my first post on Social Sustainability, where I talked about the importance of sharing, I mentioned that I had been thinking of writing a post about blogging – well, here it is!

I know this will be the proverbial “teaching granny to suck eggs” posting but seeing as blogs are such a fundamental tool in your social media armoury, I couldn’t leave them unaddressed. In fact, there are so many things to write about blogs and blogging that I can see many more posts on the topic in my future. This brings me to a question – what aspect of blogging would you like me to write about next?

I’m going to start off though with a quick ‘why blog’ and then a discussion of whether to go for a hosted or a self-hosted blog (and the differences between the two).

I won’t spend too much time on the ‘why blog’ question – I’m assuming if you are reading this it is because you are interested in Social Sustainability – if that is the case, then you probably already know that the primary tool of social media is a blog. I wrote a bunch of posts a few years ago on the advantages of blogging for a business – here’s one to have a firkle through if you are still not convinced (read down through the comments as well to get full value).

On the question of whether to go for a hosted or self-hosted blog, I’m not going to make a recommendation either way – rather, I’ll list their relative advantages and let you decide which is more appropriate for you:

Hosted blogs (like WordPress.com which this blog runs on, and Blogger.com) advantages:

  • Speed – a hosted blog can be setup in a matter of seconds
  • Reliability – hosted blogs are very rarely offline (the last time WordPress.com had an outage was in June 2010)
  • Simplicity – hosted blog providers generally look after hosting, updating, security, spam and malware protection
  • Branding – hosted blogs now allow you to brand your blog with your own domain name (e.g. no longer tomraftery.wordpress.com, now simply tomraftery.com) and
  • Price – most hosted blog platforms are free

On the other hand Self-hosted blogs (such as GreenMonk.net)have these advantages:

  • Flexibility – With your self-hosted blog you can extend the functionality of the blog with themes and plug-ins
  • Ad free – most hosted blogs will display ads in your blog – with self-hosted, you can go Ad-free, or roll out Ads and benefit from the revenue yourself!
  • Cheap – although you have to pay for the hosting – there are free blog platforms (such as WordPress.org) you can download to run your blog and
  • Security – if you can control the country and hoster your blog is hosted with, you run far less risk of falling foul of spurious (or otherwise) take-down notices

One possible suggestion, if you are still undecided, is to start off with a hosted blog. If, after a while, you find the limitations of your hosted blog too frustrating, you can always export all your blog posts and comments and import them into a self-hosted one and go from there.

Either way, happy blogging.

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Photo credit Tom Raftery

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3 thoughts on “Blogging for social sustainability – the why’s and how’s

  1. Pingback: Video production basics for social sustainability | Tom Raftery's Social Sustainability

  2. Norman

    Hi Tom,
    I would have to say self hosted blogs are the way to go. The adsense alone can cover the cost of hosting for some sites. Installing and setting up WordPress has become extremely easy for anyone through your c-panel compared to a few years ago.

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