I did a small bit of blog and social media consultancy for Roam4Free yesterday and it still never ceases to amaze me how few people are aware of prospective search.

Prospective searching is the ability to search the future. It is the ability to enter a search term in a search engine and say tell me whenever someone writes about x. The likes of Technorati watchlists make prospective searching really easy to do.

Yesterday, I helped the lads in Roam4Free set up prospective searches for the term Roam4Free (as well as a few other relevant terms) so today this post should have landed in their RSS reader automatically, simply because I mentioned their company name in the post. Hi guys!

If you want to keep on top of what is being said about you, your company, your products, your competitors, their products, and/or your market you should be searching the future.