Tag: vox

Are Six Apart losing it?

Six Apart are the US based company who make blog software TypePad, Movable Type, and Vox.

Loic Le Meur, is the Eurppean head of Six Apart. Loic was also the organiser of the recent Le Web 3 mess and has written a blog post (and emailed attendees) his side of what happened in Paris last week.

The post is one long non-apology and a textbook example of negationism.

For instance, in the post Loic mentions that there was a standing ovation for the politicians – there was, for Shimon Peres, when Loic himself asked the delegates to stand to show their appreciation. There was no standing ovation for either of the French presidential candidates. Why?

  1. They were foist on the audience at the last minute (at least we had 24 hours notice that Shimon Peres was coming)
  2. They addressed the audience in French (Shimon Peres addressed the audience in English)
  3. Unlike Shimon Peres, they demonstrated a clear lack of understanding of the Internet (Sarkozy, yet again demonstrating the mental acuity of a brain damaged slug, even went so far as to say he wants to “control it”!)
  4. Unlike Peres, Sarkozy even refused to take questions from the audience

But it is not just Loic, Mena Trott was at Le Web 3 as well. Mena is the president of Six Apart and, as such she addressed the audience at Le Web.

Mena’s presentation was one of the shortest of all the talks. She got on stage, spoke for about five minutes, and rushed off again taking no questions.

Now, if blogging is supposed to be about conversations, here we have two principals of Six Apart doing old-school, top down, I know better than you and damned if I am going to listen to you or take your opinion into account.

Guys, if you want to seriously damage the reputation of your company, keep this up.
Shel hit the nail on the head when he said:

But if I went to a rock concert to discover the lead off group was a string octet playing Vivaldi’s Four Seasons. I would be confused and disappointed. As so many of Le Web 3 attendee seem to have felt.

On the other hand, if you want people to continue to take you and your products seriously, learn (or re-learn) what blogging is all about. Engage, have conversations, ask people’s opinions instead of ramming your ideas down their unsuspecting throats. Then you will start to earn back all the trust you lost in Paris.

See also Ewan Spence’s excellent response to Loic’s post.