Tag: social media

GE’s PowerOn systems helping utilities to work smarter

GE's ADMS screen

We at GreenMonk have been researching and writing about the smart grid space for over six years now. It has long been a sector which resisted significant change, but no more.

Several factors have come into play which has ensured that the smart grid we envisioned all those years ago, is now starting to come into being. Some of those factors involve necessary practical first steps such as the rollout of smart meters to homes, other factors would include the huge advances in mobile, big data and analytics technologies which have taken place in the last couple of years.

Then there’s the issue of budgets. More money is definitely starting to be freed up for smart grid investments with revenue from asset management and condition monitoring systems for the power grid projected to grow from $2.1 billion annually in 2014 to $6.9 billion by 2023.

I attended GE’s recent Digital Energy conference in Rotterdam as a speaker, and at this event GE showcased their new PowerOn product set. This is a combined outage, and distribution management system in a singular modular platform. Combining OMS and DMS systems seems to be a new direction for the industry. It remains to be seen if it will become the norm, but it should bring advantages in process efficiency and consequently in productivity.

The application uses newer modern screens (see screens above), with a more intuitive user interface, and a single system database. This combining of systems into a single platform should simplify operations for the system operators, leading to reduced outage times, and a more reliable grid for customers. Repair crews out in the field have access to the system as well, and can update the status of any repairs ongoing. This data can be fed directly into the IVR so customers who are still using telephones can get the latest updates.

In time, as utilities embrace next generation customer service, this information will be fed into customers social channels of choice as well. Then we’ll really start to see the grid get smarter.

(Cross-posted @ GreenMonk: the blog)

Sustainability, social media and big data

The term Big Data is becoming the buzz word du jour in IT these days popping up everywhere, but with good reason – more and more data is being collected, curated and analysed today, than ever before.

Dick Costolo, CEO of Twitter announced last week that Twitter is now publishing 500 million tweets per day. Not alone is Twitter publishing them though, it is organising them and storing them in perpetuity. That’s a lot of storage, and 500 million tweets per day (and rising) is big data, no doubt.

And Facebook similarly announced that 2.5 billion content items are shared per day on its platform, and it records 2.7 billion Likes per day. Now that’s big data.

But for really big data, it is hard to beat the fact that CERN’s Large Hadron Collider creates 1 petabyte of information every second!

And this has what to do with Sustainability, I hear you ask.

Well, it is all about the information you can extract from that data – and there are some fascinating use cases starting to emerge.

A study published in the American Journal of Tropical Medicine and Hygiene found that Twitter was as accurate as official sources in tracking the cholera epidemic in Haiti in the wake of the deadly earthquake there. The big difference between Twitter as a predictor of this epidemic and the official sources is that Twitter was 2 weeks faster at predicting it. There’s a lot of good that can be done in crisis situations with a two week head start.

Another fascinating use case I came across is using social media as an early predictor of faults in automobiles. A social media monitoring tool developed by Virginia Tech’s Pamplin College of Business can provide car makers with an efficient way to discover and classify vehicle defects. Again, although at early stages of development yet, it shows promising results, and anything which can improve the safety of automobiles can have a very large impact (no pun!).

GE's Grid IQ Insight social media monitoring tool

GE have come up with another fascinating way to mine big data for good. Their Grid IQ Insight tool, slated for release next year, can mine social media for mentions of electrical outages. When those posts are geotagged (as many social media posts now are), utilities using Grid IQ Insight can get an early notification of an outage in its area. Clusters of mentions can help with confirmation and localisation. Photos or videos added of trees down, or (as in this photo) of a fire in a substation can help the utility decide which personnel and equipment to add to the truckroll to repair the fault. Speeding up the repair process and getting customers back on a working electricity grid once again can be critical in an age where so many of our devices rely on electricity to operate.

Finally, many companies are now using products like Radian6 (now re-branded as Salesforce Marketing Cloud) to actively monitor social media for mentions of their brand, so they can respond in a timely manner. Gatorade in the video above is one good example. So too are Dell. Dell have a Social Media Listening Command Centre which is staffed by 70 employees who listen for and respond to mentions of Dell products 24 hours a day in 11 languages (English, plus Japanese, Chinese, Portugese, Spanish, French, German, Norwegian, Danish, Swedish, and Korean). The sustainability angle of this story is that Dell took their learnings from setting up this command centre and used them to help the American Red Cross set up a similar command centre. Dell also contributed funding and equipment to help get his off the ground.

No doubt the Command Centre is proving itself invaluable to the American Red Cross this week mining big data to help people in need in the aftermath of Hurricane Sandy.

(Cross-posted @ GreenMonk: the blog)

15 Twitter tips for beginners – updated

Twitter home page

I wrote a post a couple of years back called 15 Twitter tips for beginners which, though two years old, still has useful information for Twitter users – especially if you make sure to read all the comments as well.

Needless to say, things have moved on considerably in the intervening period – bear in mind that post was written over a year before the launch of the iPad and seven months before version 1.0 of Android was released!

So here’s a quick updated version of the tips:

  1. Start off easy by posting a few innocuous posts introducing yourself and your interests, “I’m Tom, a Social Media and Sustainability expert”, “I recently moved to Seville, anyone on here from Seville?”, – that kind of thing. Then be sure to mention why you’re using Twitter, e.g. “I hope to learn more about cleantech”, or whatever it is you are hoping to get from it.
  2. Then build up your network. Start with friends who you know to be on Twitter. Start following them. But also look at the list of people they are following. You may know some of them too, if so, follow them as well.
  3. If you precede someone’s username with the @ symbol in a post on Twitter (i.e. “@tomraftery how is it going?”) then your post appears in the @Mentions tab on their Twitter page. This works whether they are following you or not. When you @reply to someone, and they see you appear in their @Mentions tab, they are likely to check out your profile and posts and may decide to follow you. This is a very powerful way to build up your network with people who don’t necessarily know you but with whom you want to connect.
  4. Check out the TwitterGrader page for your area, for instance, if you are based in Andalucia, in the south of Spain, like me, check the TwitterGrader page for Andalucia and you’ll find some interesting people you may want to connect to, to get into the local scene.
  5. Follow some of the people there, check who they are following and talking to (@ replying to) and consider following them too.
  6. Sidenote: if you precede someone’s username with “d ” (i.e. “d tomraftery how is it going?”) this sends a private message only to them – called a direct message or DM. You can only send DMs to people who have chosen to follow you.
  7. Also, don’t be shy about asking your friends to pimp you to their followers!
  8. Then, using Twitter:

  9. On the computer use either Seesmic Desktop or TweetDeck for posting/reading posts. I prefer TweetDeck. Having said that, the Twitter web interface is still prob the best for checking people’s profiles and seeing who they follow.
  10. On the iPad /iPhone I use the Twitter iPhone client; On Android, I’m told Tweetdeck is best; and on Blackberry I hear Seesmic, Tweetcaster and Socialscope are good (though Socialscope is still in private beta) and
  11. On any phone the Twitter mobile interface and dabr – are great web-based mobile Twitter clients
  12. Always remember, if you @reply someone looking to get their attention or hoping they will follow you, they will likely click through to check out your Twitter page. There are many bots on Twitter so to weed out real/interesting users from bots I always look at a persons most recent posts to see what they are talking about (if their posts are all links to one site, forget it!), I look at the number of people they follow vs the number of people following them. If they are following 1,000 say and have very few followers, it is a sure sign that they are a bot who just auto-followed lots of people.
  13. I also check out what the person says about themselves in the bio (so, if you want people to follow you, be sure to fill in your own bio!) and click to view their website site, if they have one .
  14. If you want people to follow you, then ensure your updates are not protected. Someone coming to your Twitter page and seeing Protected Updates is very unlikely to see any reason to follow you.
  15. Purely a personal preference, but I think it is far better to use your own name on your Twitter account than a handle. It is a matter of personal branding but to my mind, a Twitter account called @JohnDoe tells me more about the user than @stargazr49!
  16. Finally, a photo is also very important on your account, be sure to add one to your profile
  17. BONUS EXTRA TIP!!! – Use your Twitter username everywhere – add it to your email sig, put it on your business cards, leave it in blog comments – don’t spam, just do it where appropriate.

FWIW I’ll be writing many more posts about Twitter best practices, with a special emphasis on Twitter for Sustainability obviously, in the coming weeks and months – stay tuned!

You should follow me on Twitter here

Social Sustainability and the importance of sharing

Flickr Advanced Search with Creative Commons

I wondered for a while what to post on first here after the re-branding of the site and the new focus on Social Sustainability.

First I thought about doing a post about blogging seeing as it is one of the most basic building blocks of social media but then I took a step further back and decided to talk about Social Media and Sharing!

Why? Well, sharing of content is essentially the raison d’être of Social Media, whether it is sharing it privately behind your corporate firewall, or sharing it with as many people as possible on the public Internet. And that’s really the key thing, isn’t it – you generally want your social media generated content to reach as large an audience, as possible.

So, how do you do this?

There are many strategies you can rollout to try to maximise the reach of your sustainability message – everything from ad campaigns to search engine optimisation – however, one of the less discussed ones that I wanted to mention is the use of Creative Commons licensing.

Flickr All Rights Reserved notice
Flickr All Rights Reserved notice

What is a Creative Commons license?

These are like the opposite of the “All Rights Reserved” notice you often see associated with works online – it is the default copyright on a lot of online content and it means that the owner of the copyright reserves all rights around distribution of the content. Obviously, if you want to get your message to the widest possible audience, you want to be sure it is not licensed as All Rights Reserved.

There are different forms of Creative Commons license – from the Creative Commons 0 – which is the least restrictive and is basically a legal tool for giving content into the public domain, through to the most restrictive Creative Commons license which says people are free to re-distribute your works as long as they 1) give you attribution, 2) share the content under a similar license and 3) do not use it for commercial purposes, and various shades of licenses in between.

So, any sites you are creating content on, be sure that you have made it clear to people that they are free to re-distribute your content for you on other sites by displaying the Creative Commons logo along with your content.

So, why the Flickr Advanced Search screenshot above?

Well, when I’m writing blog posts I like to include images to make them look more presentable, however, I don’t want to potentially fall foul of copyright restrictions. Luckily the Flickr Advance Search page allows you to restrict your search to only Creative Commons licensed images. The obvious corollary of this is that if you want to increase the viewership of your images (or any other content, including blog posts, videos, audio, etc.), apply a Creative Commons license to it.

By the way, if you are wondering how to go about getting a Creative Commons License for your content – head on over to the License Your Work page on the Creative Commons site and follow the instructions there.

And if you are looking for the Creative Commons license associated with this article, see the bottom of the right-hand side sidebar.

You should follow me on Twitter here

Photo credit Tom Raftery

Tom Raftery’s Social Sustainability – site re-brand

Beauty of nature

I started this blog back in July 2004 – back then a lot of my posts were centered around Open Source and web technologies in general. Back then the blog was branded Tom Raftery’s IT views.

Then in April 2007 I (belatedly) re-branded the blog Tom Raftery’s Social Media because I had been blogging almost exclusively about Social media since 2005!

In May 2008 I joined RedMonk as an industry Analyst, leading our research into Energy and Sustainability and blogging at GreenMonk.net. After that this site languished a bit I’m sorry to say.

Now though, I’m hoping to start blogging here a little more regularly on the intersection of the two topics I have been blogging about most for the last six/seven years, and am most passionate about, Social Media and Sustainability.

With that in mind, I have once more re-branded the site Tom Raftery’s Social Sustainability – I hope you like it.

Sustainability reporting in tech companies – the hardware vs software divide

Nature's fragility
Photo credit Koshyk

I wrote (and subsequently updated) a post a few weeks ago reviewing the Sustainability Reports of various companies in the technology space.

I updated the review again this afternoon (see the updated review below) with the 2009 reports from IBM, Adobe and SAS.

Something which struck me previously, and which hasn’t changed with the new rankings, is the yawning chasm in attitudes to sustainability reporting between hardware versus software companies.

Obviously this divide has a lot to do with risk – hardware companies who have significant manufacturing facilities, with massively complex supply chains, often containing toxic substances have far more exposure to risk than software companies.

This is reflected in the table below where eight of the top ten listings are hardware companies.

On the other hand, the bottom of the table is all software companies (with the exception of Apple – because they refuse to produce a sustainability report!).

The real odd one out though is the leader, SAP. Their sustainability reporting is out on its own. It is way ahead of any other organisation I have come across and this despite the fact that they are a software company!

One factor may be that they have a significantly European representation in senior management – they have a very different thought process when it comes to sustainability. SAP say they want to be an exemplar and an enabler – and, so far, they seem to be delivering on that.

None of the other software companies seem to take sustainability reporting anywhere nearly as seriously as the hardware companies.

Why do you think that is?

What is Social Media's 'big thing' for 2008?

The next big thing
Photo Credit darkmatter

First off – a big apology to everyone who is subscribed to this blog for the lack of postings in the last number of months. I haven’t stopped blogging, it is just that since I started working for RedMonk, the focus of my writing has changed and it is now more appropriate that I write more on GreenMonk, than here.

Having said that, anything I write about Social Media, will still be written here, I’ll just not be writing about Social Media as often 🙁

Why am I writing here now? Something has been bubbling away at the back of my mind the last couple of months and I wnated to see if anyone else was thinking this way, or, indeed (quite likely) if I was missing something!

Looking back at Social Media, we have had a significant advance (a ‘this year’s big thing’) every year since 2004.

In 2004 – blogs started to really take off
In 2005 – audio podcasts started to take off
In 2006 – video podcasts started to take off
In 2007 – microblogging (Twitter in particular) started to take off
In 2008 – ???

We are in November now of 2008 and I still don’t see any big transformative Social Media technology which has occurred this year.

Has it stalled? What am I missing?

Should employers be blocking access to Facebook?

I was speaking to journalist Dermot Corrigan the other morning about Facebook.

He was writing an article for yesterday’s Sunday Business Post on how companies have started blocking access to Facebook for their employees. This is presumably on the back of articles like the one in the Telegraph recently which claimed that:

More than two thirds of employers are banning or restricting the use of Facebook and similar sites over fears that staff are wasting time on them when they should be working

This is an unmitigated load of cobblers frankly, and raises a number of issues, namely:

  • If I’m an employer, I either trust my employees, or I don’t trust them. If I trust my employees, there is no need to block sites like Facebook. If I don’t trust my employees, blocking Facebook is the least of my problems!
  • If I am an employer I have a responsibility to monitor my employees’ productivity. If it has demonstrably dropped as a direct result of using sites like Facebook then my first step should be to review my firm’s Internet Usage policy. We DO have an Internet Usage policy, don’t we?
  • The vast majority of employees are responsible and hard-working. If they spend an hour someday on Facebook or a similar site, they will make that hour up during lunch by staying late, or by taking work home with them
  • Speaking of taking work home, as an employer have I ever impinged on my employees time outside of work hours? If so, I can hardly complain if they bring some of their personal life to work!

But, instead of thinking negatively about it, how about turning it around and asking is there a potential benefit from having employees on FaceBook? Absolutely there is.

One asset any employee brings to his/her employer is their network. Conversations in networks result (directly or indirectly) to sales leads, which, if handled properly, result in sales.

Networks build profile and trust which should again bring about an increase in sales.

Networks also help fill vacancies and networks can be leveraged to get answers to difficult questions, reducing time spent on problem solving.

The main asset a company has is its employees. By exposing employees to their peers on channels like Facebook (and blogs, podcasts, etc.) companies get to show just how good their staff are. And if the staff are impressive, the company consequently as their employer, looks good too.

Companies who block sites like Facebook do so out of fear and ignorance – these are the same companies who blocked employee access to email early on, and who blocked access to the web when it started to become popular; for the same reasons now being given for blocking social networking sites.

Eventually these companies will realise that they are losing out and will quietly roll back the ban. However, I suspect that the longer they leave it, the more likely they are to lose their best employees to more progressive companies who allow open access to social networking sites.

mobiseer (mobile social bookmarking) needs more work

Nubiq have just launched the beta version of their second product – Mobiseer. Mobiseer is a social bookmarking tool for your phone.

I wrote about their earlier product, Zinadoo – a website creation tool for mobile websites, last May.

Mobiseer is available via the web and also on your phone’s browser at mobiseer.mobi.

I must say the idea of having your bookmarks available and synchronised across both my computer and phone browser is quite appealing so I decided to try mobiseer out.

I created an account using my computer. Created a bookmark and then attempted to log in via my phone’s browser. Unfortunately, this is when things started to fall apart!

When I attempted to browse to the .mobi site, I kept being re-directed to the .com site. The .com site has a handy note telling me about the .mobi site which, annoyingly, wasn’t a link – mind you if it was it would probably have re-directed me back to the .com once more!
mobiseer on Nokia E65

Ignoring that for a minute, I attempted to login but unfortunately no matter how many times I tried, the application wouldn’t let me login from my phone. I entered the correct account details but no matter how many times I clicked the “Log me in” button, nothing happened.
logging into mobiseer on Nokia E65

Conor seemed to have a more positive experience with mobiseer on his N70 and he wrote a much more detailed review over on Blognation.

When they do get these wrinkles ironed out, mobiseer will need a Firefox plugin for adding bookmarks to make it as easy as possible for people to add bookmarks.

SAP's global Social Media survey

Shel Israel has been asked by SAP to do a global survey on Social Media. Shel emailed me a personalised list of questions as part of the survey process.

Following on from Hugh’s inspired example, I am also going to answer Shel’s questions through my blog.

Hey Shel,

thanks for considering me for this project. I’m deeply honoured to be included.

Here we go:

1. You were among the first Irish bloggers to build international relationships. How has this impacted you and your career?
Shel, this has had a tremendous consequences for my career. It has raised my profile internationally and as a direct result, I have received speaking invitations and consulting gigs from all over Europe. In the last number of weeks, for example, I have been to Las Vegas, Bilbao, Copenhagen and Madrid.

And all this international recognition has also translated into increased credibility (and therefore more business) at home.

2. Describe the evolution to date of social media in Ireland. What tools came in when and what tools do you see being the strongest moving forward?
Social Media uptake still has a long way to go in Ireland before it becomes common in the workplace, for example. LinkedIn is probably the Social Networking business tool with the greatest penetration here. And most users of LinkedIn here would probably not be familiar with the expression Social Networking.

Facebook is making some inroads into this space recently but still has a ways to go.

Other tools like blogs, podcasts and wikis are starting to receive attention from the business community but more from the perspective of a marketing tool. There is not enough talk about using social media behind the firewall for facilitating/improving internal company communications.


3. Have many Irish businesses adopted social media tools? If not, why do you suppose not. If yes, how are they using them?

As I mentioned above, the uptake is poor enough. The majority of users of Social Media software tends to be amongst the technology companies for obvious reasons.

The main reasons for the poor uptake, so far, are a combination of a lack of understanding of the benefits which accrue from Social Media, in company inertia, and time poverty!

Social media arose out of the downturn of the tech industry in the early 00’s. Many very clever people had time to invest in learning/writing new Social Media apps. Now that the economy is booming once more, people have less time to spend on investigating new business practices.


4. Is broadband still the formidable barrier that it was when we last talked? Do you see a workaround coming?

The rollout of broadband in Ireland is still quite poor in terms of speed and penetration compared to the rest of the OECD but the situation has improved somewhat in the last couple of years. Mobile broadband is starting to take off with O2 offering 3mb HSDPA for €30 per month. This offering is supposed to ramp up to 14.4mb in the next 12 months. This is going to put serious pressure on the DSL offerings who are currently offering 3mb for €40 per month.

5. How much of Irish social media is work related?
The vast majority of Social Media consumption in Ireland is non-work related (think YouTube, Bebo, MySpace, etc.). And a lot of the work-related uses of Social Media are for personal profile building as opposed to corporate brand management.

Having said that, as more young people make it into the workforce, Social Media tools are leaking into the workplace as frustrated employees deploy them to work around the strictures of more traditional Intranets.

6. What social media trends do you see moving forward?

  1. Increased opening of APIs (and therefore mashups of functionality)
  2. Increased deployment of Social Media tools on corporate Intranets
  3. Increased rollout of ERP applications capable of publishing events as RSS feeds and the requisite client apps necessary to consume them

7. Do you see any way that social impact is changing Irish impact with EU or the US? Why or why not?
Situated at the Western edge of Europe and being primarily an English-speaking country, Ireland has always looked to the UK and US as markets of choice ahead of our EU partner countries. The higher usage of Social Media in the US means that it will be easier to network (and therefore learn of/create business opportunities) with US based companies over and above their EU counterparts.

8. What social, business and tech trends do you see emerging?

  • Radical transparency -> Meritocracy
  • Improved products and improved customer service
  • Increased focus by companies on brand management
  • More adoption of open standards by companies leading to greater buy-in from consumers

9. Can you give me a couple of brief case studies of Irish business using social media in interesting or successful ways?
Unfortunately Shel, I’m only aware of one case study done on Irish business using social media in interesting or successful ways. However also check out:

  • Murphys Ice Cream and Bubble Brothers – two small Irish companies in the food and drink sector using blogs to promote their business.
  • it@cork – a not-for-profit, IT professionals networking organisation which uses blogs and podcasts to promote the organisation and its events and conferences
  • CIX – CIX is documenting the building of one of the most energy efficient data centres in the world on its site (which is running on blog software).

[Disclosure – I am a director of CIX and am chair of the it@cork conference committee]

10. Additional comments.
As I dashed this off, all of the above is likely to be wildly inaccurate or missing key bits that I overlooked. Please feel free to correct me/expand on my observations/meanderings in the comments of this post or better yet, in a post in your own blog. Shel has said that he will be delighted to get as many insights into this as possible.

UPDATED: Post updated to add a link to Aonach’s case study on WordPress