I attended SAP’s Sapphire Now conference in Orlando earlier this week along with around 12,000 others.

It was a very interesting few days of talks, meetings, and showcases.

SAP’s commitment to Sustainability was evident throughout the event. The two keynote speakers invited by SAP were Al Gore and Richard Branson, for example – both of whom talked about the importance of sustainability to help mitigate climate change.

For me though, the most impressive statement that SAP considers Sustainability a strategic imperative, not just a sop to marketing, was the fact that both co-Ceo’s addressed Sustainability at length in their keynote addresses.

In my interview with Diversey’s CEO Curt Johnson a few weeks back he made the point that

CO₂ is waste, so if you minimise CO₂, you minimise waste and you maximise efficiency and increase profits

In his keynote on Tuesday morning, SAP co-CEO Jim Hagemann Snabe made the same point when he said that saving carbon emissions meant saving money. He concluded his keynote discussing SAP’s carbon reduction targets and how SAP’s sustainability solutions will help SAP’s customers reduce their emissions.

This ties in very strongly with the SAP Sustainability strategy which SAP Chief Sustainability Officer Peter Graf set forth during his presentation. SAP are committing to being an Exemplar and Enabler. By that they mean SAP will be an exemplar organisation in terms of its own sustainability initiatives and through its software solutions, it will enable its client companies to do the same…