Advertising any product to me is becoming more and more difficult. It is not just me, there is a growing number of people who are discovering ways to skip ads almost completely in their daily lives.
In my own case, I honestly can’t remember the last time I bought a newspaper but it would be years ago. I prefer to get all my news online.
I use the Firefox plugin Adblock to ensure I don’t see most ads online (see below)
This is the ENN site viewed without the Adblock plugin
This is the same ENN site viewed using the Adblock plugin
I used to listen to quite a bit of radio when I was on the road. Now however, I fill my iPod with podcasts before setting off on any journey and listen to those instead. This means that I am listening to content of my selection, relevant to my work, and I am not at the whim of whatever presenter happens to be on the radio.
I watch a decreasing amount of television. The TV I do watch tends to be DVDs or movie channels with no ads. I’d potentially watch a little more TV if I had Sky+ (similar to Tivo) but it is waaaaaaay too expensive.
And yes, before anyone says it, I do see the irony of posting this on a site who’s hosting is being paid for by Google ads!
So if you were an advertiser, trying to get your brand/message through to me (and people like me), how would you go about it?