Tag: nytimes

Technology / Software

Smartphone energy management – when will there be an app for that?

Mobile energy saving app?
I wrote a post last week about mobile endpoint management applications and their potential to extend smartphone battery life. It seems it was a prescient piece given the emergence this week of a study from Purdue University and Microsoft Research showing how energy is used by some smartphone applications [PDF].

The study indicates that many free, ad-supported applications expend most of their energy on serving the ads, as opposed to on the application itself. As an example, the core part of the free version of Angry Birds on Android uses only 18% of the total app energy. Most of the rest of the energy is used in gathering location, and handset details for upload to the ad server, downloading the ad, and the 3G tail.

This behaviour was similar in other free apps, such as Free Chess, NYTimes which were tested on Android and an energy bug found in Facebook causing the app to drain power even after termination, was confirmed fixed in the next version released (v1.3.1).

The researchers also performed this testing on Windows Mobile 6.5 but in the published paper, only the Android results are discussed.

Inmobi’s Terence Egan pushed back against some of the findings noting that

In one case, the researchers only looked at the first 33 seconds of usage when playing a chess game.

Naturally, at start up, an app will open communications to download an ad. Once the ad has been received, the app shouldn’t poll for another ad for some time.

Hver the time it take to play a game of chess (the computer usually beats me in 10 minutes) a few ad calls are dwarfed by the energy consumption of the screen, the speakers, and the haptic feedback…

google, Microsoft, social networks

Microsoft buys 1.6% of FaceBook for $240m

The New York Times is reporting this morning that Microsoft has bought a 1.6% stake in Facebook for $240m, this values the company at $15bn.

This values Mark Zuckerberg, Facebook’s 23 year old founder at $3bn and Accel Partners, the venture capital firm that invested $12.7 million in May 2005 now owns 11 percent of Facebook stock worth a cool $1.65 billion.

The deal must be a huge relief for Microsoft after the stories circulating yesterday that Google were about to beat them to the post (pun intended!) in buying a piece of Facebook.

This is a dream deal for Facebook as they yield only 1.6% of the company and still manage to scoop $240m.

What is in it for Microsoft? Well, on the one hand, as the New York Times reports:

As part of the deal, Microsoft will sell the banner ads appearing on Facebook outside of the United States, splitting the revenue with it. Last year, Microsoft struck a deal with Facebook to run banner ads on the site in the United States through 2011.

but, probably equally importantly, Microsoft has stymied Google’s plans to own advertising rights on Facebook.

Is Facebook really worth $15bn? Who knows. A company is worth as much as a buyer is willing to pay for it. Today, for whatever reason it is worth $15bn to Microsoft. Who knows what it will be worth next week.

apple, Mac, Microsoft, Vista, Windows

Microsoft needs a new strategy for its Windows platform

I have Vista installed on this laptop. I haven’t booted up Vista in weeks. Why? Because I installed Ubuntu on another partition and it is so much faster, and more secure (since Microsoft instructed me to remove Norton and then failed to get OneCare to work on this laptop).

Many others are eschewing Vista, not just because of the speed and stability issues it has but also because of the steep learning curve on moving from XP to Vista.

On the other hand Apple’s star seems to be in the ascendancy. In their financial statement released yesterday, for the quarter ended September 29th, they report:

Apple shipped 2,164,000 Macintosh® computers, representing 34 percent growth over the year-ago quarter and exceeding the previous quarterly record for Mac® shipments by 400,000. The Company sold 10,200,000 iPods during the quarter, representing 17 percent growth over the year-ago quarter. Quarterly iPhone™ sales were 1,119,000, bringing cumulative fiscal 2007 sales to 1,389,000.

“We are very pleased to have generated over $24 billion in revenue and $3.5 billion in net income in fiscal 2007,” said Steve Jobs, Apple’s CEO. “We’re looking forward to a strong December quarter as we enter the holiday season with Apple’s best products ever.”

“Apple ended the fiscal year with $15.4 billion in cash and no debt,” said Peter Oppenheimer, Apple’s CFO.

Why are Apple’s Mac sales doing so well and Vista so poorly?

At least part of the answer has to be in Apple’s strategy of releasing new versions every 12-18 months. Steve Jobs referred to this strategy in a piece in the New York Times yesterday when he said:

“I’m quite pleased with the pace of new operating systems every 12 to 18 months for the foreseeable future,” he said. “We’ve put out major releases on the average of one a year, and it’s given us the ability to polish and polish and improve and improve.”

Apple introduced OS X in 2001 and since then has brought out four newer versions (Puma, Jaguar, Panther, and Tiger) with a fifth version (Leopard – OS X 10.5) due to ship this coming Friday.

Ubuntu releases new versions on a pre-defined six monthly schedule.

Xp was also released in 2001 but the next version of Windows, Vista, didn’t ship until January 2007.

The gently, gently upgrade strategy appears to be working for Apple and Ubuntu as their uptake soars.

Microsoft needs a new strategy for its Windows platform. Its current strategy certainly isn’t working.