Tag: net zero strategy

  • Carbon Data Is Becoming Permission to Sell

    Carbon Data Is Becoming Permission to Sell

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    by

    Tom Raftery
    in ,

    The landscape of corporate sustainability is shifting, as poor carbon data now impacts product viability and market access. With regulations like the EU’s Carbon Border Adjustment Mechanism and Ecodesign for Sustainable Products Regulation, accurate carbon data is essential. Companies must embed this data into operations and decision-making to remain competitive and compliant.

  • The Truth About Hydrogen: High Cost, Low Impact, Big Distraction

    The Truth About Hydrogen: High Cost, Low Impact, Big Distraction

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    by

    Tom Raftery
    in

    The post critiques the exaggerated role of hydrogen in climate action, emphasizing its inefficiency compared to direct electrification. While acknowledging hydrogen’s importance as a feedstock in industrial processes, it argues against using it as a fuel for transport or heating. The author calls for prioritizing electrification to maximize emissions reductions effectively.