CBS are offering the service through cable operator ComCast, while NBC are going with DirectTV, a satellite broadcaster.
In his blog, Thomas Hawk asks the very pertinent question:
if you have a DirecTV DVR why not just record the show yourself and skip the commercials and not pay 99 cents. I suppose there always may be the case where you accidently didn’t record your favorite show, but it would seem to me like an unlikely service to be used
By the sounds of it, these guys have the right idea but the wrong business model – I can’t help but think that this will hinder the long-term take up of on-demand TV.