Tag: goodwill

Psst! You wanna buy a data center?

Well, ok not an entire data center but my share of the CIX data center.

As I have mentioned before, I am moving to Spain in July. When I move, I will no longer be able to make a meaningful contribution to the further development of CIX and in that scenario it would not be helpful of me to hold onto my shareholding.

This is an opportunity for someone with a passion for data centers/hosting to purchase an interest in Ireland’s newest and Greenest data center at a very early stage in its business life. The buy in price now will be cheap compared to how much the shares should be worth in a couple of years.

Because of its strong focus on energy efficiency from the outset, and the open approach we took in the build, CIX has received a lot of very positive publicity. This has obviously translated into goodwill, business enquiries and servers in racks.

Whoever buys the shares will need to be able to commit serious time to further growing CIX’s business (and therefore their investment).

For the right candidate with the correct technical skills my business partners would be willing to be very innovative around how the funding is set up so don’t think big money to buy into this.

If you are interested in this opportunity, drop me a mail or give me a call to discuss.

Is there even a short-term gain for Viacom here?

Much has been said about the fact that Viacom are suing Google for $1bn because YouTube (now owned by Google) hosted Viacom copyrighted shows.

Technically, Viacom are well within their rights to sue Google for this copyright infringement but what good does it do Viacom, apart from adding up to $1bn to their bottom line, if they win?

They will have lost massive goodwill and a ton of free PR! How much traffic was YouTube sending to Viacom and how much free publicity were Viacom shows receiving by being featured on YouTube?

Robert Scoble, speaking on this topic the other day said:

PodTech tried that strategy. To watch my videos you used to have to go to PodTech. Then in January we let go a little bit of our controlling attitude and made a player that you can embed on your own site. What happened?

Traffic tripled.

Traffic tripled.

PodTech, by allowing people to place in their blogs PodTech’s copyrighted videos, tripled their audience.

Viacom on the other hand have forced YouTube to take down Viacom’s copyrighted videos and are suing YouTube.

Is there even a short-term gain for Viacom here?