Forbes Madrid are reporting this morning that O2’s parent company, Telefonica have signed an exclusive deal with Apple for iPhone distribution rights in the UK.

This is the second time this rumour has emerged in the last two weeks. Both times from very credible sources.

It makes sense. Vodafone don’t need Apple (and the sales boost iPhone exclusivity would give them) as much as O2 does. This deal obviously doesn’t stop Apple signing deals with Vodafone in other European countries.

I’ll be interested to see who gets distributorship in Ireland!