David R. Murray is the editor of the Journal of Employee Communication Management and in his latest editorial, he has shown that he is well behind the times when it comes to communications!

He writes in the article about a communications consultant called Allan Jenkins, who is, he says:

a communication consultant with a blog. (Which is like saying he’s a dog with a tail.)

One day I was reading his stupidly-named blog, “Desirable Roasted Coffee.� I read his blog a lot, despite the fact that Jenkins is pretty much a nobody in the communication business.

Now, the first problem I have with this, apart from the downright rudeness, is the fact that he doesn’t link to Allan Jenkins blog when he says it. This from someone supposed to be the editor of a Journal of Communications? You might think – aha! Tom, he was being clever. He didn’t want to give Jenkins’ blog any Google Juice by linking to it and ordinarily, I’d say “d’oh! of course, you are right” but in this case, I genuinely believe Mr. Murray doesn’t know how to link – there are no links at all, to anything, anywhere in his editorial.

Worse, in the article, he admits he can’t get his head around social media and he asks his readers to tell him the advantages of social media:

Is social media The Next Big Thing in our business? I know you’ll let me know by answering this urgent call for essays. Please, readers. Please try to succeed where Allan Jenkins has failed: teaching me (and your colleagues) about how social media can make for better internal communications.

I’m sorry, what? Essays? Do they have to be handed in on lined paper, in blue pen, on every second line and signed by our parents too?

Oh dear, has the man never heard of comments? Obviously not or he would allow comments on his editorial thereby immediately being brought the advantages of social media!

I repeat – this man is the editor of the Journal of Employee Communication Management! Is it any wonder blogs and social software are slow taking off in the workplace when the commnications journals can’t get their head around concepts like two-way communications?