I see Yahoo! has announced that it is going to follow our lead in CIX *cough* and aim for carbon neutrality!

In the announcement David Filo, co-founder of Yahoo! said:

we’re going to invest in greenhouse gas reduction projects around the world to neutralize Yahoo!’s impact on the environment. While doing our homework on this, we measured our carbon footprint and discovered that Yahoo! going carbon neutral is equivalent to shutting off the electricity in all San Francisco homes for a month. Or, pulling nearly 25,000 cars off the road for a year.

While buying carbon credits isn’t the ideal way to go carbon neutral (I can think of a couple of better ways – David, come along to my talk at Barcamp Dublin on Saturday if you want to know more!), it is certainly a step in the right direction and puts a financial imperative on the company to “clean up its act”, from a carbon point of view, at least!

Kudos to Yahoo! for taking this stance and hopefully we’ll see more companies going down this route sooner than later (though I don’t see Halliburton coming on board any time soon).